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Engaging posts and SEO-friendly blogs do not differ from each other. Both these forms of content necessarily need to have a content flow, strong message and a structured format to make it even more appealing. The aspect SEO content has in addition is the positioning of trending keywords which help websites to rank higher on SERPs.

Though SEO optimized blogs need to have appropriate inclusion of keywords, it should in no way hamper the readability. Writers should also take care that there isn’t a deliberate over-usage of keywords.

Scoring Blogs:

The following are few factors you should be considering to do before writing a blog post:

1.Plan before you start:

Make up your mind about

  • Who is your target audience?
  • What do you want to convey to your readers?
  • Why do you want to write this post?
  • Are there specific questions you want to answer?
  • What is the key takeaway of your blog post?

Pen down a checklist for these questions to get a fair idea.

2.Prepare a structure:

Design the structure of your blog. Begin with:

  • A captivating introduction to your post
  • A body which delves into the aspects of your topic. Categorize with paragraphs and sub headings wherever needed to give it a neat format.
  • A conclusion to wrap up all the ideas you have put forth in the post.

This is just the first draft of your post. Try reading it multiple times and proofread for possibilities of improvement. Make additions and deletions wherever required to improve the worth of your content.

3.Peer review:

This is a significant aspect of writing. Have a peer read your post. This way you could obtain ideas from yet another source which could be helpful in adding further value to your write-up. Be open to criticism and accept reviews. Work on improvements to deliver a better piece of write-up each time. Peer review will also give you a peek into the reader’s perspective of thoughts. This will again help you modify content if required.

4.Length of the article:

Though Google authorizes longer forms of content, it may not be possible to write a 2000 word article each time. Ensure that your post is at least 500 words long with educative content. Also, make sure to scatter your keywords throughout the length of your post to boost SEO ranking.

5.Linking to content:

If you are writing a sequel, make sure to link the content to the preceding write-up. This increases your credibility and Google authorizes you for the same. Readers may also be interested to read your content as a continuation of the previous one. All these factors together will contribute towards an elevated visibility and SEO ranking on Google.

6.Feed content regularly:

Make sure that you engage your website audience at regular intervals of time. This keeps up the interest in them and also compels them to come back for more. Google search engines tend to crawl active websites frequently. So if you remain active you have got better chances of getting authenticated adding more value to your SERP.

It is equally important to have a hold on what you post. Do not post content for the sake of posting it. Keep sure to surprise your target audience with better quality content each time to improve customer search intent.  

Final thoughts:

Though search engine optimization techniques do contribute towards an enhanced website performance, the core lies in delivering quality content to the visitors. Content which is informative and quantified will undoubtedly attract maximum readers and drive potential conversion rates no matter what!