Companies have been capitalizing on technology for long, Voice Search Optimization is one of the examples. Drifting from the mobile-first economy to the technologically dominated era, organizations try hard to map the pace of ever-rising competition.
A recent trending addition is VSO, i.e. Voice Search Optimization. When the past decade saw the emergence of the SEO audit tool, the next one opens the doors for VSO. According to a survey, nearly 30% of the users worldwide would soon communicate with websites through voice. Meaning that website sessions would no longer require a screen to type, instead of one that can understand what is being said and fetch the expected results.
From Amazon’s Alexa to Microsoft Cortona, Apple Siri or Google Assistant, there are multiple ways by which a user can connect through speech, eliminating the need to type. Even if your business has an online presence and is well optimized in terms of content if it cannot appear after a voice search, the odds are it might never appear.
Though optimizing devices to map particular products works, it is important as a leader, you embed measures to optimize your business to be voice-compatible. Voice search optimization is applicable for a mobile app as well as website
The need for Voice Search Optimization
As a matter of fact, voice search is apparently different from content search. While typing, a customer would type say, best Wi-Fi extender (if they are looking to buy one) and when doing a voice search they would probably be more specific (as voice search is hands-free) and speak “which is the best Wi-Fi extender for a home?”
Now considering that you have a business that sells Wi-Fi extender but your keywords aren’t as specific as voiced by the customer, then the likelihood of your page appearing at the top decreases. You can use any of the keyword rank checkers that exactly find out the best keyword for your optimization
While we type a keyword in Google, there are multiple results displayed and you can choose to click any of those. However, when it comes to voice search only one result is returned. This is based on the best map between the keyword spoken and the website that appears to be optimized the most. Hence, it is important that you brainstorm and devise techniques to make your content as relevant as possible, enhancing the probability of your website appearing in voice searches.
Absence of Alexa Skills
In order to stand out in a search, it is important that the device either knows you or should have had any interaction with you earlier. While the traditional form of search engine optimization does not support such features, opting for voice search optimization enables you to create actions within the Google app or deploy custom skills in Alexa. This enhances the engagement; a voice-based assistant has with a particular brand or company.
Embedding actions within the Google app allows users to interact more and connect with the app content, improving the possibility of voice-based assistants locating your brand easily. However, creating actions just for the sake of it does no good. To make the most of this feature, it is important to be mindful when integrating actions.
That being said, it’s time that you get serious about this new voice-based search trend and optimize your business app or your website in a manner that abides by the basic norms of voice-based assistants and move one step ahead of your competitors by capturing greater traffic and boosting sales.