The era of the mobile-compatible website has almost vanished. Sure, companies are still benefitting from eCommerce. But keeping in mind the customer’s interest and latest trends, companies have started to embrace mCommerce. Today, the number of customers using mobile apps of a brand is more than the website users. Research suggests mobile apps will receive 284 billion downloads between 2016 and 2020.
With millions of business apps available on the app store, it is quite imperative for every startup and established company to consider building their mobile app. But is mobile app designing and launching that easy? Let’s have a look at some steps for a successful app launch.
Conducting market research before designing and launching your app is necessary. Unless your app is highly exclusive, there is only a slim chance that you won’t encounter competition in this industry. Luckily, market analysis can help you determine what your competitors are doing in the app market and how can you outdo them. When running market analysis, consider the listed questions.
- Who are your competitors and how well are their apps performing in the app stores?
- What flaws do you find in their mobile apps?
- Why is our audience downloading these apps?
- What promotional approach have your competitors chosen to market their app?
- How can you come up with a better app, which offers some unique features to your customers?
Note that replicating your competitors will take your app nowhere. It will most likely end up getting lost in the apple and android app store. You must add a unique value to get the customer’s attention.
Use In-App Analytics
Just like Google Analytics, In-App analytics allow mobile app developers to get an insight into the overall performance of their app. You must use these insights to find the type of audience your app is attracting, the number of downloads you get, how your customers are finding your app, what are they liking the most about your app, is there something you can improve to provide the end-users with a better experience. In-App analytics will help you find answers to these questions.
Develop an In-App Feedback Feature
It’s a no-brainer fact that your app reviews and ratings are the first factors that your visitors take into account before downloading your app. Even one negative review can change their minds. Your priority is to provide the users with a better experience so that they don’t end up leaving a negative review. So, how can you do that? Creating an in-app feedback channel will allow your customers to resolve their conflicts and problems with the application and get the errors fixed. If they find the right solution through communication, they won’t leave a negative review. This in-app feedback channel will enable your audience to contact your team, report complaints (if there is any), and ask for suggestions.
These were some important pre-launch mobile app tips that you must incorporate to your app-building strategy to improve your customer’s experience. Good Luck!