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Are you looking to increase the sales of your business? Then you should make your existing customers feel happy through your services. Holding existing customers play an important role for the successful business. The number of repeat purchases made by customers’ shows that’s how they like your products, services, and brand. This will attract many new customers towards the business. If you make your existing customers happy then you can easily increase new customers to your business.

How to make your customers happy?

A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. Through this program, you can offer reward points, discounts, deals and gifts to your loyal customers. Customers can receive those offers and points by plastic or punch cards called “Loyalty Cards”.

A loyalty card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program.

Facts about loyalty program

  • Membership in loyalty programs is growing at a rate of 26.7 percent with 2.65 billion loyalty memberships in the U.S.
  • 84 percent of consumers say they are more likely to visit the website of a retailer with a loyalty program.
  • 70 percent of members feel loyalty programs are part of their relationship with a company.
  • Loyalty programs can increase a brand’s market share by 20 percent.

By using loyalty program, you can gain the trust of loyal customers, then the product sales in your business will rapidly increase.

Who are loyal customers?

A loyal customer is one who makes regular purchases, refers others, and purchases across product and service lines. They help to increase the growth of the business by visiting the particular store regularly and purchase more products from it. It is quite impossible to run a successful business without them. Hence, it is very important to satisfy loyal customers.

Satisfy loyal customers through loyalty program

According to recent COLLOQUY research, 90 percent of Canada’s population is enrolled in at least one loyalty program – compared with 74 percent in the United States.

Identify your best customers and provide reward points to your customer for the purchases they made in your store. Through the loyalty program you can build a trustworthy relationship with your customers. You can boost your customers by providing more discounts, offers, gifts and deals for them. This will inspire your loyal customers to increase their loyalty in your business.

Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions in a personalized manner. With the help of loyalty programs, you can attract new customers and also encourage loyal customers based on their loyalty. This is the best way to build your business and to increase loyal customers.