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Is your website slow? If you feel it is a little but manageable, then you should read the below facts.

According to the survey, one second delay in a page load time results in, 11% fewer page views, 16% decrease in customer satisfaction and 7% lesser conversions. This clearly states the importance of speeding up a site.

Also, 52% of online shoppers say that they are loyal to sites with quick page loads. There are certain things to do to speed up your website.


If you have built high quality sites with large pages, it results is sluggish loading. The best technique is to zip the content and then load them, and this process is called compression.

Minimize HTTP requests

A website may contain images, style sheets, scripts, Flash, etc. and an HTTP request will be made for each of these components. This will make sites slow. To avoid this it is better to keep a simple web design by reducing using of too many images and scripts.

Browser Caching

When you visit several websites, the web pages are stored in the hard drive in a cache, which is a temporary storage. So when you visit the site the next time, the browser can load the page without sending an HTTP request.

Edit images

Coming to images, it is always better to optimize images as oversized images take longer loading time. So, keeping images as small as possible is best for the site. The size, format, color depth and src attribute should be taken into consideration. Using JPEG is the best option for image formats. Similarly, BMPs or TIFFs should be avoided.

Reduce Redirects

To indicate the new location of a URL, track clicks, connect different parts of a site together or reserve multiple domains, you will redirect the browser from one URL to another. Each redirect triggers an extra HTTP, thus increasing the loading time. Creating responsive website is a good option that even makes mobile users experience responsive versions.

By following the above tips any website owner can get his/her site to load faster. But, manually doing all of these and maintaining it is definitely a challenging task. To minimize your efforts and put yourself at ease, it is better to hire a web service provider.

A good web service provider will be updated with all the recent techniques and will ensure that your site loads instantly and navigates smoothly. Fast and optimized pages will beyond doubts, lead to higher visitor engagement, retention, and conversions. By hiring an excellent service provider who follows best practices, your site’s performance will increase and your goals can be achieved more easily with speedy websites.