The modern-day consumers prefer buying products online. They happen to download the offers to their phone, browse through the online products, and share the purchase on their feeds. One of the biggest challenges that the marketers are facing in this scenario is to ensure that they get omnichannel conversions from potential customers.
In reports published by MIT, it was found that 80% of shoppers check the prices online before purchasing anything, and one-third of those people access the information on their mobile phones. Although brands tend to realize the importance of omnichannel strategy, but they tend to stop with such a strategy in order to build a consistent brand image.
Here are some of the ways in which you can create an effortless omnichannel experience while for online consumers:
1. Utilize mobile platform for a seamless omnichannel experience
Consumers these days have become smart, and they prefer a combination of online, mobile, and in-store shopping experience. But if you are someone who is running a business online, then it is important that you optimize the eCommerce mobile app to the fullest. At least 72% of the mobile users feel that it is extremely important that your website must be blended well in the mobile interface.
Most people now have smartphones, and people often shop online through a mobile or tablet, and the time spent on a mobile device is more than that of a desktop these days. So, the very first step that will help you achieve omnichannel experience is the fact that you establish a mobile presence. It is necessary that you make your site mobile-friendly, provide large visuals, and also simply the navigation in order to help the mobile users quickly and help them figure out what they are looking for.
2. Give priority to an excellent customer experience
Most of the consumers that you will find today love to buy products from retailers who personalize the shopping experience across different channels. The center point of your business strategy should be to engage the customers and provide them with excellent product service. You should utilize a social media login tool to gain insights and create a customer profile.
Another thing that you should keep in mind is to gather the insights and create a customer profile. It is important that you collect data through social network APIs and make sure to verify the email address, interests, likes, and more.
3. Manage user data
One of the biggest turning points that the marketers have faced is the presence of omnichannel customer experience and having a single view of the customers across different channels. You should standardize the information gathered from different social media networks and try to use them for personalization. You should have the right infrastructure in order to a large amount of data and access it quickly. With the help of organized data, it would be easier for you to scale the marketing efforts and even target the right customer at the right time.
4. Ensure user engagement across channels
You need to engage with users actively in order to generate content, increase referrals, boost SEO, and even spend time on various channels to garner conversions. When you find that the channels are in place, it will become easy for you to engage with the users. You can even run social contests on social apps, give reviews, and ratings. In a report, it was found that 90% of consumers would recommend the brand to others if they find it to be socially engaging.
By following these simple tips, you would surely be able to maintain an omnichannel presence and reach out to the maximum number of people.