Running a successful online business in this competitive business world is not an easy task. Hence, every business owner using different marketing techniques to increase the sales of their business. Social media marketing is one of the best marketing techniques which helps the business owners to achieve their goal easily. In this article we are going to see how social media plays in an important role for a successful online business.
Social Media – Easy way to reach many people
Social media are becoming a powerful marketing tool that helps website owners to increase the visibility of their website in an effective manner. Plenty of social media sites are used in online business industry such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Yahoo, Bing, MySpace, Google plus, Flickr, Tumblr, etc.
By integrating social media sites with your site, you can allow your customers to easily login in your site; to like and share about your products and services. It provides an opportunity to widen business contacts. It is easy to add your blog content to your social media streams. You can also add your social media stream to your blogs. The integration of social media helps you to build deep relationships with their customers.
Benefits of Social Media Integration
- According to many surveys large number of people use social networking websites frequently, if you integrate your website with social media sites you can easily reach these users
- By displaying your website ads on social networking site, you can easily attract all social users’ attention towards your site
- The companies promoting their products and services on social media sites usually earn reliability and integrity in the eyes of the users
- Helps with indirect and rapid promotion of your business, brand, products, and services across a wide audience
- Enhance the credibility of your business, product sales, brand visibility, etc.
How to integrate social media into your site?
There are many social modules on the internet were developed to integrate social media marketing with the merchant website in order to socialize the site. By socializing the site, the merchant can easily grasp a number of social users’ attention towards it business site.
According to a survey, millions of online users wish to use social networking sites and average user on Facebook, spends an average 15 hours and 33 minutes on Facebook per month and visits the site 40 times per month.
By integrating Facebook with the site, the merchant can allow his website users to “login into his website by using their Facebook account details”, “like”, “Share his product images and videos to their friends, etc.
According to BI Intelligence report – a research service from Business Insider, nearly 240 million MAUs (Monthly Active Users) visit Twitter site for a month.
Twitter is one of the most popular social media websites around the world. By integrating the site with Twitter, the merchant can provide seamless login experience to his visitors and thus you can improve the customer services.
Buy the perfect social media module based on your business requirement and integrated it with your site to attain the full benefits. This is the best and an effective way to reach your business goal quickly.