Is it even doable? Are there any ways by which you can take your brand-new blog or an eCommerce website to heights without link building strategy? Your search for a term online and the search engines will return with plenty of URLs that talk about your keyword. To get visitors to your website, you approach the influencers and competitors to publish your blog and promote it on their website so that their audience click on your website’s URL and get to your page.
Though this approach works, it is super difficult (and can be expensive). You try different ways of contacting famous bloggers and influencers to get just one backlink. It is definitely possible to improve the search engine ranking of your website other than just by creating backlinks. Let’s see how you can improve the keywords ranking of your webpage organically and get ahead of your competitors in the digital world.
URL, Title, and H tags Keywords Optimization
The first step is to optimize your content, including the title, URL, and subheads. Try to add keywords in your title and subheads. You can also use the Yoast SEO plugin in WordPress to optimize your content for search engines.
Rich snippets are created by adding structured data to a webpage. Structured data can be defined as the unique code added to the website so that search engines interpret them and get your website a rich snippet. Unlike normal search results, rich snippets feature additional information on a website (which is found between the URL and description of a page).
It may include the number of reviews your brand has received, ratings, likes, shares, and etc. Rich snippets receive more attention and clicks than normal URLs. You must optimize your website for rich snippets to rank better in search engines.
AMP page and Latest News Content
Make sure that your website’s loading speed and readability score is good. You don’t want to turn off your customers by providing them with useless and boring content. From the website’s structure to its speed to the content; everything must be perfect.
Today, people show decreased interest in reading lengthy posts with just text. If you own a blog, it is high time that you convert portions of your posts into infographics. Infographics are visually compelling content that drives the attention of your audience.
Focus on Long-Tail Keywords
The goal of every webmaster is to outrank their competitors. There’s no doubt that your focus keywords might have higher competition in your industry. But, there’s still a way to outperform your competitors and get ahead of them. To rank better in search engines, you must focus on Long-Tail keyword building strategies.
What keywords are your customers likely to type in the search bar when searching for the products your company sells? How many keywords should you target? The more long-tail keywords you add to your content, the higher the chances that the ranking of your focus keywords will also improve and you will be able to outperform your competitors.
You should always intelligently link your previous blog posts to your latest blogs. It not only helps your customers understand your website’s niche but also allows Google to rank your blog higher in search engines.
These are a few techniques that can help you rank your website better in search engines without building an external link building campaign. Even though these techniques can help improve your search engine rankings but much more SEO efforts are required to bring your website to the first page.