Just like how your car needs regular servicing to fight wear and tear, your website needs an audit. The earlier you detect and rectify the issues, the better it is. As the name itself suggests, a website audit is used to get an insight into the speed, performance, bounce rates, search engine rankings, and overall health of your website.
Evaluating your site’s performance can help you find out the effectiveness of your webpage i.e., how well it is performing on the search engines and what all areas need improvement. Besides, it also tells you if there are issues on your website that needs to be fixed. Let’s have a look at the different type of website audits that every webmaster should perform from time to time.
Different Types of Website Audits
To put it in the simplest terms, website audits are used to determine the website’s visibility. However, you don’t always need to run a complete website audit. Depending on the type of issue you are currently facing, you can conduct any or all of the below-listed audits for assessment of your site.
There’s no denying that the site’s ranking is largely determined by the backlinks and quality of the posts. The more backlinks you manage to collect from the authority websites, the higher the search engine ranking you get. However, every website has to comply with the necessary Google Algorithms. Even a minor technical issue can result in a heavy penalty from Google.
You don’t want the search engines to stop indexing your pages just because you have a few broken links or inconsistent XML sitemap. If your website isn’t ranking on Google, you must conduct a technical audit to find out the problem. The audit is conducted to check duplicate content issues, broken or dead links, inconsistent XML sitemap, keyword stuffing, and anything that is hurting your website’s ranking.
An SEO audit helps you find the search engine ranking of your website. It includes current traffic, conversions, keyword analysis, meta-descriptions, image optimization, internal linking, and so on. One of the main reasons why Google keeps on changing its search engine algorithm is to provide users with valuable content that is highly relevant to their search query. If you do not conduct an SEO audit every now and then, it will be hard for you to determine what exactly is causing an extreme drop in your SERP.
Usually, a content audit is the part of SEO audit. But conducting a content audit separately can help you identify what part of the content is appreciated by your audience and the search engines. And what posts can be improved to get better search engine rankings and visibility.
Why is it Important to Conduct website Audits Regularly?
As mentioned above, website audits are imperative. You don’t want to hurt your site’s ranking just because of technical or SEO errors. Hence, you must run these audits and ensure that your website complies with Google’s algorithm.