The number of smartphone users is increasing every year. The latest technology has raised customer’s expectations in terms of shopping. Today, customers want a hassle-free and secure online shopping experience. That’s the reason they prefer mobile shopping i.e. using mobile apps. Currently, the Apple App Store and Google Play Store have more than 4 million mobile apps. This whopping figure clearly suggests how difficult it is for a startup or unpopular company to build a perfect mobile app that gets the top ranking in the app store.
What is App Store Optimization?
Let’s say you started a meat delivery mobile app development project. The development and designing part is done and you have launched the application in the apps market. Now, how do you get your prospects to find your app and install it? Well, that’s what app store optimization is for.
To encourage more people to install your app, you need to make necessary improvements in the app download page. As the mobile application market is a crowded space, you need to personalize your app store to make it stand out from your competitors. Here’s how you can do that.
Use Relevant keywords
What keywords do you think your customers would type when searching for your products? Since you have a meat delivery app, your goal must be to pick the keywords that your customers are highly likely to type in the search bar. You can search for the other meat-based mobile apps and check what keywords your competitors are using. You can use any of the SEO audit tools for this purpose. Here are some common things to keep in mind while using keywords:
- The use of irrelevant keywords will affect your app ranking negatively.
- Either use singular or plural form of keywords, for example, Meat store, Meat delivery services, healthy and fresh meat delivery, and so on.
- Don’t add the word ‘application’ or ‘app’ and your competitor’s company name.
You can check out Google Keyword Planner to come up with the best keywords for your meat store application.
According to the research, videos can increase the install rate of your meat delivery app by 35%. Uploading a video that shows how your company offers quick and fresh meat delivery at the customer’s doorstep can give you an edge over the competitors. More people will be encouraged to download your app if they find the video useful.
Title and Description Optimization
The title works as the meta description of your app. The right title length for a mobile app is around 25 characters. You don’t want the title to be too long to be displayed on the browse screen. Like your post title, the mobile app title should be engaging and easy-to-remember. Your customers must be able to remember your meat delivery app’s name.
Creating a title for your app is as easy as adding your brand’s name and the top industry-based keywords. It is simple, easy-to-remember, and looks professional.
Include Screenshots and Icon
The meat app delivery icon should be unique, colourful, and relevant to your services. Try not to imitate your competitor’s app icon since it could lead to confusion. App marketplaces allow companies to post a screenshot so that your prospects get an idea of your app features and top services.
Your goal is to get more customers to download your mobile application. Installing your app and creating an account on the platform are the first two steps that decide the success of your app in the App store. Moreover, the application layout, title and description optimization, keywords, and screenshots are the other crucial factors that decide how well your app ranks in the app store.