SEO- Is it a Rocket Science?

Business owners are breaking their heads to decide on the role of SEO in their marketing initiatives to cope up with growing global competitions. Some of the questions are:

  • Why do I need to add additional item in the marketing budget?
  • Do I need to strengthen existing marketing team which is already trying to dominate?
  • How important is Google search or Yahoo search?

Simple answer: Customer base that relies on the internet is growing day by day. A decade ago, people laughed while hearing the idea of selling cars online. Now, before spending on a car, a major portion of auto buyers are doing research on makes and models of the car and they want to know whether the car dealers are reliable. So it has become unavoidable to study on the impact of online presence of auto manufacturers as well as their dealers. Read the rest of this entry »