In today’s job search there is a high demand for mobile app developers. Many leading app developing companies recruit a large number of mobile developers. This rise of demand has occurred due to the increase of mobile users and the apps that are designed to satisfy their requirements. According to the PRNewswire news release on Dec 2, 2011, the total number of individual mobile apps in the marketplace had reached over 1 million. In the year 2012, Mobile apps had topped 2 million. This shows the rapid growth rate of mobile apps in this current trend.

The role of a mobile app

Each person has different interest or requirement which leads to the creation of innovative apps. These apps can then be downloaded by individuals who share the same requirement. So, more and more business owners have started using apps for their customers or clients. With the help of this app business owners are able to reach their customers with ease. When a business introduces any offers or discounts, it is immediately taken to the notice of the customers.

Apart from games and entertainment app development plays a major role in the eCommerce business. By using the mobile apps e-store owners can constantly stay in touch with their customers. They can also receive high traffic and conversions from the mobile users. To track the domain performance on the mobile and analyze the mobile keywords, there are many professional SEO tools available. With the help of a reliable SEO analysis tool online store owners can be updated about the search behavior of mobile users.

Advantages of using a mobile app

  • More focus on the customers
  • Retains customers in the long run
  • Successful establishment of the store
  • Optimum profit
  • Increased frequency of shopping visits
  • Chances of gaining new customers

The need for a mobile app developer

Many site owners will feel difficult to handle the domains on both the desktop and mobiles. To make their work easy and focus on reaching their business goals it is best to hire a professional mobile application development service provider. An expert mobile development team will follow the following methods for developing mobile apps.

  • Initially developing the app with the help of simulator
  • Test app in specific targeted devices (iPhone or iPad / Android)
  • Code is deployed in production only after successful trials on Beta devices

If your websites requires a lot of user interaction and more custom-made mobile functionality you should choose the right service provider with a good skill set, proven quality, specialized techniques and optimum experience. With the guidance of such appropriate mobile app development team you can provide an amazing experience for mobile users who visit your sites.

In this article we are going to see that how Python builds the API functionality using XML. Plenty of programming languages are available on the Internet. Python is one of the most popular object-oriented dynamic programming languages, which was developed by Guido van Rossum in the 1980s. It is easy to learn and use this high level programming language.

Python is also a cool and dynamic language which is used in many businesses, governments, non-profit organizations, Google search engine, YouTube, NASA, the New York Stock Exchange, Yahoo!, Facebook, and IBM.

The code of Python is very simple to learn and use. Hence, many developers wish to use this programming language to write programs. The simplicity, reliability and easy interfacing of Python encourage the developers to write more applications based on this language.


Application Programming Interface (API) is an interface implemented by a software program to enable interaction with other software, similar to the way a user interface facilitates interaction between humans and computers.

There are several different categories of API such as Google Maps API, Flickr API, Facebook Platform / Facebook Connect, Twitter API, eBay API, Amazon eCommerce API, YouTube API, Digg API, Delicious API, and FeedBurner API.


Many APIs have been developed to aid software developers with processing XML data, and several schema systems exist to aid in the definition of XML-based languages. XML (Extensible Markup Language) is a flexible way to create common information formats and share both the format and the data on the World Wide Web, intranets, and elsewhere.

The XML used for developing hundreds of document formats including RSS, Atom, SOAP, and XHTML. An XML-based formats have become the default for many offices-productivity tools, including Microsoft Office (Office Open XML), and LibreOffice (Open Document), and Apple’s iWork.

Python builds the API functionality using XML

Python has quite a few tools available in the standard library to handle XML.

Imagine that you are going to an apparel store. In one section of the store you see clothes with good quality and unique designs, but are very expensive. On the other side, you find plain designed outfits with quality that is not up to the expectation, but has considerably low prices. Which type of outfit would you choose?

Instead of having to make a choice would it not be extraordinary to get the best designed clothes at your desired price? In this way you need not have to compromise on the quality as well as the price. This is exactly the format followed in the Joomla Virtuemart eCommerce Development.

About Joomla

Joomla is one of the most popular and responsive open source content management system used for over millions of websites. It consists of thousands of extensions and designs that are user-friendly and comes with absolutely nil investments. Joomla is capable of managing online stores, as it contains many features and functionality that helps build an excellent eCommerce store.

About VirtueMart

VirtueMart is a popular full-featured shopping cart component in Joomla. It is compatible with any type of business, whether small, medium or large. VirtueMart is written in PHP and requires the MySQL database environment and is best suited for low to medium level traffic websites. It serves as a great tool to sell your products online and take your business to new heights.

Joomla VirtueMart eCommerce Development

When two good things are combined, the output will definitely be of optimal benefit. This is the case of integrating Joomla and VirtueMart. The following are the benefits gained by Joomla VirtueMart.

  • Optimum functionality
  • Advanced features
  • Improvised web sites

Also, you can integrate good payment gateway services, create forms, capture visitors’ attention by using the e-mail marketing strategy. There is extension for shipping that helps merchants to deliver the goods on time. With this amazing combination the user can design a great web site as per his / her desire and can customize everything on the site, such as the name, the currency, payments, delivery mode, display format.

There are many sites that provide various extensions based on different business requirements. Using these modules you can acquire many benefits. If you are a merchant who wants to take your online store to a different level then you should go for the Joomla VirtueMart extensions and themes.


The VirtueMart themes and extensions offer a variety of options for those looking to create a professional and captivating e-commerce website. With the ability to attract customers with products and organized categories, the user is bound to increase the profit and overall sales.

ECommerce is the best business platform which helps merchant to sell products in a new way and also allow to learn how to reach the customers, marketing the products, fulfilling the orders, and also how to get more benefits from the business. Not only merchants, eCommerce also attracts a number of online users towards it.

Day by day the people who are using an eCommerce shopping method is rapidly increasing. Online shoppers believe that this shopping method provides more convenience and also save their lot of time. They can purchase products through online shopping from their systems without wasting their time. There are a number of individual websites open to doing business all twenty-four hours a day, seven days a week on the Internet.

Most people are not satisfied with using only the computer to make purchases, pay their bills, perform banking transactions, etc. Everyone wants a new way to access all eCommerce sites anytime and anywhere around the world. As a result, many business owners wish to use mobile eCommerce for their online business.

Mobile devices, such as Smartphones and tablets, are also growing in popularity at incredible rates. Today, most of the all age people use their Smartphones, which have evolved into mini computers that have endless capabilities from music listening, with geographic information, to banking and shopping applications. More and more people are doing their online business from mobile devices.

What is Mobile eCommerce?

Mobile eCommerce refers to eCommerce transactions that can be done on a mobile or any other hand held device. It can be done with the help of a mobile site that is designed to conduct transactions through a mobile device or with the help of applications that facilitate these transactions on the device.

According to a survey in 2009, an impressive 44% of people were found to have used mobile eCommerce applications to purchase products and services.

Some interesting facts about Mobile eCommerce:

  • Mobile devices are ubiquitous, and the owners heavily rely on them
  • 1 out of 3 people who receive mobile alerts visit a retail store, and 32% of them make a purchase
  • 43% of all mobile shoppers download a retail app
  • 80% of all mobile owners prefer local advertisements, and 72% of them are more likely to take an action

The professional and experienced developers will help you to easily build and manage your m-commerce store.

Why is Mobile eCommerce better?

Time Efficient: Mobile eCommerce helps your user to easily find the product without having to wait until a desktop or a laptop loads. Just a few simple steps are required for him/her to shop through eCommerce sites from anywhere.

Shopping Experience: Most of the customers don’t want to waste their time in their shopping process. 57% of them leave a site if they have to wait longer than three seconds for a page to load. By using advanced features in m-commerce, you can provide a fast, smooth and the best shopping experience to your customers.

Convenience: Most people use eCommerce because of its convenience. By allowing them to shop through their phones you can make them feel very happy and comfortable.


Designing and developing an application or site for the mobile is not an easy task. Hire dedicated and experienced mobile development service providers for your online business enhancing.

To enhance the performance of the business, the website owner should know the data or survey and market research about the organization. These data play an important role in the strategic decision-making process. Many companies employ people to copy-paste data manually from the web pages. This process is very reliable but very costly as it results to time wastage and effort. This is so because the data collected is less compared to the resources spent and time taken to gather such data.

Web Scraping

Nowadays, most of the data mining companies use web scraping techniques for their business. Web scraping (also known as web harvesting, content scraping, screen scraping, and web data extraction) is a computer software technology used to extract information from websites. Usually, such low-level software program, or Hypertext Transfer Protocol (HTTP) to implement, or a full web browser, Internet Explorer (IE) and Mozilla Web browser, such as by embedding the web for human exploration to simulate.

If you want to improve the performance of your site by scraping data from websites, web pages and web directions, you should hire an experienced and professional service provider for your business website. There are many companies ready to offer the most accurate web scraping service at an affordable cost to the website owners.

Benefits of using web scraping service

Low cost and save time: With this service, you can save your money and also your valuable time. You can get the data result without wasting your time.

Accurate Results: By hiring a professional service provider you can get the accurate and fast results that cannot be collected manually within the short time. This helps you to easily generate, harvest product pricing data, sales leads, duplicate an online database, capture real estate data, financial data, job postings, and auction information.

Fast Results: If you employ people for making this data extracting, they will take more days to finish the work. But web scraping provides you the best result in a fast and effective manner. So that you can save your time, money, and labor in your business.

How legal is a web scraping?

If you see on the Internet, there are many websites have mentioned it in their terms of service that scrapping them is not allowed. That means, you should stay away from such sites. Although scraping public data might not be an outright criminal offense, if the source wants you to stop doing so, it can very well get an injunction against you- like in the case of American Airlines and Fire Chase.

Although most of these injunctions are against services that require continued use of scraping, don’t be under the illusion that a one off scraping task makes it difficult to track you. In 2011, Internet activist Aaron Swartz was arrested for downloading academic journal articles from JSTOR.

Don’t extract the data from the websites which alert you not to do. If you operate a website, you need to know the legal issues that you may face if scraping software is used on your website. Web scraping is legal when you use it in a right manner.

With the holidays rapidly approaching, it is important to identify the trendiest and most popular online shopping preferences among consumers this year. According to the statistics presented by the National Retail Foundation, it was identified that this year there could be a 16% increase in online shopping through web and mobile devices. This amounts to $586 billion worth of purchases that have been predicted to be made this year. And there is no doubt that the trend will continue to increase. So, what will this year holiday shopping have in store for you? Mentioned below are some trends that are likely to occur this year:

1. Showrooming – Brick and Mortar Retailers Fight Back!

Last year, customers formed the habit of going to a particular brick and mortar store, compare prices of the products they were interested in and bought those products from another store. It’s going to be different this year, because these year retailers are expected to battle it out. They are taking the fight to Amazon and other various online retailers and attracting more customers to come and shop from them instead of shopping online. You can expect competitive prices this holiday season.

2. The Mobile Shopping Craze

Mobile applications have become increasingly popular, although this is an understatement, but people are actually shopping a lot online, almost 2 or 3 times per week. Why? That is because of the pure convenience. Whether consumers use their smartphones to find out more about holiday deals, promotions or to take advantage of consumer reward programs, you can expect them to shop online using their smart devices and that is a reality. According to a report by PriceGrabber, it has been estimated that 82% of consumers this holiday season will use their mobile devices and applications to shopping and save money.

3. In-Store Digital Shopping

There are many brick and mortar retail stores that are trying hard to retain their customers by providing them a more simplified but enhanced in-store shopping experience. And in light of this, retailers are looking to boost their operational efficiency by improving their flexibility in the checkout lanes by giving their salespeople iPhones and iPads. For example, Wal-Mart has set up QR codes right next to their toy graphics which considerably aids holiday shoppers to conveniently scan and buy the product without any hassle at all and on top of that, Wal-Mart guarantees free shipping with every purchase.

4. Social Shopping: the Next Level of Shopping

There are a handful of retail stores that are implementing new ways of shopping which could amp up the entire holiday shopping experience come this December. For example, Facebook not too long ago launched Facebook Gifts, which is an appealing application for people who enjoy simple gift buying and giving. The application is fast, easy and customizable. The only potential drawback of this new shopping application on Facebook is that the recipients of the gifts get a notification of the arriving gift(s). Another great example can be taken from Pinterest which is another social networking giant. Pinterest is introducing an interactive wish list pin-board which users can use to pin up their Christmas lists. Simply ingenious!

Keeping the new trends of shopping in mind, it is now your turn to do something out of the box, something which can attract more customers to your business.

Every business website owner wants to increase the traffic of their website. But not all the websites on the Internet can receive good traffic. Some of the websites are able to receive more traffic and some do not. There are numerous ways to increase the website traffic. But a very good and useful way to achieve your goal is, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). This article will help you to know how SEO and SEM are used to increase the traffic of your website.

Search Engine Optimization

SEO is the process of optimizing the website to improve the volume or quality of traffic to a web site from search engines. This offers many advantages to the website owners. Hence, many companies hire SEO experts to get the best SEO Services according to the requirements for their business websites. The optimization services include articles, press release, improvised web pages and blog posts. They offer a website which can be easily scanned by search engines. This increases the visibility of your website and helps you to receive more traffic. Once the traffic to your website is increased, then your web page rank will automatically increase and so will your business sales.

Search Engine Marketing

Search Engine Marketing (SEM) is one of the effective Internet marketing technique which helps you to promote your website in the search results of search engines through both non-paid as well as paid methods. It is the earliest and the most beneficial form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Article writing, video production, banner advertising, pay per click (PPC) are some of the SEM techniques followed to increase the visibility and popularity of the site on Google, Yahoo, Bing and other popular search engines.

In a study done by Pew Internet & the American Life Project from 2000 – 2005, using search to find information was done by 90% of all internet users in the US. This number came in second to only Email users at 91%.

According to March 2007 data from Neilson/Netratings, about 209 Million people in the US have internet access, which means that about 188 Million of them use search engines regularly.

SEO and SEM optimize your website and market your products in an effective manner in order to achieve your business goal easily. You can attain more benefits by hiring a professional service provider for your business.

These are used to increase the inflow of traffic to company websites, while improving the quality of traffic. SEM is the combination of PayPerClick and search engine optimization techniques, which makes it more appropriate for the marketers to get immediate results. It offers complete access to the target customers and a prospect to scale campaigns and follow them assertively.

The sponsored ads in SEM are used to attract more visitors to the website, then converts the visitors to customers and also increase the sales of the business. If you want to enhance the traffic of your website, you should hire a perfect and experienced service providers who can offer the best SEO and SEM Services for you at an affordable cost. Receive more traffic with the help of these two effective services.

Identity theft is a serious issue. It is a crime which is committed through the illegal use of someone else’s credit information. In other words, identity thieves steal important credit information to start spending an unsuspecting victim’s money in their name for different purposes. And most of the time, identity thieves don’t get caught. Identity theft has become increasingly prevalent in the United States since the 1990s. According to a Federal Trade Commission survey, 3.7% of all American found out that they had been victims of identity theft, which is staggering.

In this day and age it is imperative that you take steps in assuring that you don’t fall prey to cyber criminals. Here are some important tips that you should follow:

Monitor Your Bank Statements

The most simple but effective way of finding out whether or not someone has fraudulently used your credit information to charge your debit or credit card is to keep a hawk’s eye on all your monthly or quarterly banks statements. Check your bank statements each month and scrutinize each transaction and charge made in to your account. A great way to do this is to check your statements online after shopping or making a transaction. You can always access your online account to see the details of your transaction. It’s easy and reassuring at the same time.

Try Using Credit Card Instead of Debit Cards

U.S. government regulations against identity theft allow you get $50 liability compensation when you utilize your credit card or debit card using just your signature instead of punching in your PIN. But if you utilize a debit card with a PIN, the laws get a bit foggy, which means no compensation in case someone steals your debit card information. Credit card laws are way flexible than debit card laws because of the fact that your money is safe when you use the former.

Bank Smarter

Many banks emphasize on offering their customers an alert service where they send you an email or text regarding the transactions made by your card.  The alerts can aid you in detecting identity fraud or theft. In addition, if you want to be more careful in this regard, it is suggested that you minimize conducting online transactions.

Don’t Depend on Companies

Vendini, a ticketing and vending company that insures against identity theft and data breach, won a rare settlement a couple of days ago against a class action lawsuit made in regards to disclosed data and information. Vendini claims to offer $3,000 to each customers who has fallen prey to identity theft, but the catch is you will have to provide proof that the information that was used for fraudulent credit use came from Vendini itself. What’s the lesson here? It is imperative that people should take matters in their own hands when it comes to crimes of such sensitive nature.

So if you want to protect yourself from identity theft, it is very important that you follow the above mentioned tips, and remember to always be careful with online transactions.

Are you looking to build an excellent eCommerce website to run your business? There are many software’s available on the Internet such as Magento, PrestaShop, Python, Volusion, OpenCart, Drupal, and more, helps you to build the eCommerce website. Finding the best eCommerce software for your online store may be a confusing or daunting task. This article will help you to build a powerful eCommerce website by using Python Web Development.

 Python – Developed by Guido Van Rossum in 1991

Python is a general-purpose interpreted, interactive, object-oriented and high-level programming language which is very easy to learn and use. The simplicity, reliability, and easy interfacing that makes Python the most popular programming language in the world. Python is derived from many other languages, including ABC, Modula-3, C, C++, Algol-68, SmallTalk, and UNIX shell and other scripting languages.

Python is a robust and flexible language, which allows you to write the same program with much fewer lines of code than PHP. Python has very clear, concise, and orthogonal syntax that is used in many businesses, government, non-profit organizations, NASA, the New York Stock Exchange, Reddit (Pylon), Facebook (PHP & Python), FriendFeed, Tabblo (Django), SuggestionBox (Django), Bitbucket (Django), Disqus, and Quora.

Python for eCommerce

Most of the developers love to use Python than other programming languages. They have written many applications in Python such as software development, mobile applications, audio or video applications, office applications, console applications, image applications, games, 3D CAD/CAM, network programming, etc.

The professional and experienced developers build the eCommerce websites based on the Python language. Python has many eCommerce solutions which are used to build an excellent and powerful eCommerce website. The most popular and commonly used Python eCommerce solutions are Django, Satchmo, Cartridge, Oscar, Lightning Fast Shop, PloneGetPaid,, Easy Shop, etc.

Django is widely used for developing the eCommerce websites with many features such as, integrating with payment methods, supports multi languages, allows different shipping carriers, support for WYSIWYG editor, allows to add a comment and rate about the product, provide built-in tools for SEO, etc.

The Cartridge is a shopping cart application built using the Django framework. It is designed to provide a clean and simple base for developing eCommerce websites. The Cartridge also extends the Mezzanine, which is a powerful, consistent, and flexible content management platform. It is also built using the Django framework. It helps you to easily configure the product options (colors, sizes, etc.), provide hooks for tax/shipping calculations and payment gateways, offer promotional discount codes, PDF invoice generation (for packing slips), etc.

Satchmo is an eCommerce framework built on the Django framework, which is using the technology such as Python and Django 1.2.1. It has many rich features such as supports multiple shipping option (UPS, FedEx, USPS); integrated with many payment gateways (, Trust commerce, Google checkout, PayPal, and many more); multiple product types support (downloadable, subscription, custom configured products); editable customer model, discount codes support; multiple languages support; secure, scalable and robust system; flexibility (Django templating language, configurable URLs & checkout process), etc. Over 122 sites are built based on this Satchmo platform.

The professional developers help you to build and run the best eCommerce site. They can provide Python Development Services at affordable costs and help you to attain the full benefits of Python. Hire the dedicated service provider for your online business.

Wanna improve your customer loyalty using an innovative technique? Do you want to keep in touch with your customers all the time? Are you wishing to increase customer retention and business sales? This article has the answers to all these questions with a single solution; Loyalty Application that helps to meet all your business needs.

Mobile Loyalty App

Most of the people wish to use Smartphone instead of other phones. Smartphones are mobile phones which have computer ability or near computer ability. These phones are not only used for making calls and sending text messages, but they perform a number of other tasks and also used as an effective marketing tool. 73% of Smartphone users are interested in using loyalty apps and getting benefits from loyalty programs on their mobile devices.

A mobile loyalty app helps you to increase your customer loyalty by offering rewards, discounts and deals for them. It builds a strong friendly relationship between you and your customers. It helps you to boost all the customers to do repeat business with you and also purchase more products from your store. That means, it increases the customer retention as well as the product sales.

According to Frederick Reichheld, author of “The Loyalty Effect,” studied a range of industries and found that a 5 percent improvement in customer retention rates yields a 25-100 percent increase in the company’s profits.

Generally, there are different level of loyal customers present in a business. You can easily increase the sales of your business, when you satisfy all your customers. But satisfying and managing the customers, it’s not an easy task. Hence, the mobile developers develop a plenty of mobile apps to fulfil your business needs.

Smartphone app to improve customer loyalty

The best Smartphone app will provide you with the common features that helps to increase customer loyalty:

Offers and Discounts: Based on the customer loyalty, the app will provide reward points, discounts, deals, and offers. This will satisfy all your customers and boost them to increase their loyalty.

Electronic Wallet: Most of the loyal customers wish to visit the website which is providing loyalty program through Smartphone. Your customers can save their reward points through their phone. Without using a bunch of loyalty cards, they can easily use their loyalty points.

Geo Location Alerts: Will sends the location alerts about your branch store to grab your customers towards your store. It pushes the notification alert to your customer that “Your store is nearer to him.” Your customer can view your store location through Google Map.

The excellent app will offer you the best Mobile Loyalty Management feature to manage all your loyal customers in an effective and efficient manner. It manages your customers based on their likes, purchase trends, age, gender, demography and other parameters by generating exclusive offers and deals.

The efficient customer management system increases the customer loyalty and the growth of your business. Adopt a Smartphone loyalty app to enhance your customer retention, traffic, and sales in business.