Running a successful online business in this competitive business world is not an easy task. Hence, every business owner using different marketing techniques to increase the sales of their business. Social media marketing is one of the best marketing techniques which helps the business owners to achieve their goal easily. In this article we are going to see how social media plays in an important role for a successful online business.

Social Media – Easy way to reach many people

Social media are becoming a powerful marketing tool that helps website owners to increase the visibility of their website in an effective manner. Plenty of social media sites are used in online business industry such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Yahoo, Bing, MySpace, Google plus, Flickr, Tumblr, etc.

By integrating social media sites with your site, you can allow your customers to easily login in your site; to like and share about your products and services. It provides an opportunity to widen business contacts. It is easy to add your blog content to your social media streams. You can also add your social media stream to your blogs. The integration of social media helps you to build deep relationships with their customers.

Benefits of Social Media Integration

  • According to many surveys large number of people use social networking websites frequently, if you integrate your website with social media sites you can easily reach these users
  • By displaying your website ads on social networking site, you can easily attract all social users’ attention towards your site
  • The companies promoting their products and services on social media sites usually earn reliability and integrity in the eyes of the users
  • Helps with indirect and rapid promotion of your business, brand, products, and services across a wide audience
  • Enhance the credibility of your business, product sales, brand visibility, etc.

How to integrate social media into your site?

There are many social modules on the internet were developed to integrate social media sites with the merchant website in order to socialize the site. By socializing the site, the merchant can easily grasp a number of social users’ attention towards it business site.

According to a survey, millions of online users wish to use social networking sites and average user on Facebook, spends an average 15 hours and 33 minutes on Facebook per month and visits the site 40 times per month.

By integrating Facebook with the site, the merchant can allow his website users to “login into his website by using their Facebook account details”, “like”, “Share his product images and videos to their friends, etc.

According to BI Intelligence report – a research service from Business Insider, nearly 240 million MAUs (Monthly Active Users) visit Twitter site for a month.

Twitter is one of the most popular social media websites around the world. By integrating the site with Twitter, the merchant can provide seamless login experience to his visitors and thus you can improve the customer services.

Buy the perfect social media module based on your business requirement and integrated it with your site to attain the full benefits. This is the best and an effective way to reach your business goal quickly.

Internet is now considered the most fundamental tool for online marketing and communication today. Nothing beats the internet and everybody knows this. All the big corporations, advertisers and entrepreneurs know that if they want to consistently meet their expectations, they need to heavily rely on online marketing strategies. Optimization is the keyword here. If you want your business to reach a diverse audience, you have to create an online marketing strategy. You are probably thinking the same thing when the word brand marketing comes to mind and that is social media.

Business Social Media

But how do social media platforms work for your benefit? That’s a good question, the answer is simple, and these days the number-one way to communicate to a larger group of people is through the social media. Did you know that millions use Facebook and Twitter everyday?

There are two main things you should consider when reaching out to a wider audience via social media: the nature of your business and your target audience. The same applies for larger businesses and retail giants. You must remember to differentiate between networks and businesses. No two businesses should have a similar online presence on each social network or implement the same strategies.

For example, B2B organizations cannot use social networks like Facebook and Twitter in the same way, like other companies do, as their products are to be sold to the general public. What a B2B company can do is enter the social platform and join interested communities. They have to join loads of communities, engage in conversations and participate in giving advice based on nothing but experience.

Social Media

It is also worth mentioning that many publications do not offer their services to each and every business. So, what does that tell you? Well, for starters it tells you that your business’ messages should always be aimed at your target audience. For example, if you design clothes, you will naturally target an audience who are interested in the daily clothing trends and fashion. Social media is perfect for selective audience targeting and many big retail companies are now thriving because of it.

Social Media Measuring

Measuring social media performance is an important concern. You have to know how much influence you have socially. Thanks to technology you can check your influence using tools such as Klout, Google Analytics and TwentyFeet.

Brand Marketing on Social Media

Brand marketing can be easily done via social media platform through blog posts. According to an analysis recently published by Intec, which is digital marketing organization, online consumers prefer to first gather opinions about the products they are willing to buy. Although, this goes without saying, but Facebook is the number-one source for information pertaining to major brands.

All in all, the impact social media has had on e-commerce strategy is massive. Even some of the biggest organizations and retailers cannot thrive without engaging their audience via social media. Now that you know the impact of social media on e-commerce strategy, it is time you should start using it.

In this fast growing business world, many merchants started their business careers on the Internet. Millions of websites are ready to provide services to the online customers. But some of the websites received more traffic than other websites. If you want huge traffic in your website means, this article has more information that will help you to easily achieve your goal.

Web maintenance services

Today, merchant spending more time and money to maintain his website effectively. Hence, there are many companies around the globe provide excellent web maintenance services at an affordable cost to enhance the performance of the website in this competitive business industry. Search engines such as Google, Yahoo and Bing ignore the website which is not maintained and updating the content or information on the website properly. To display your website on the first page of the Google, you must maintain your website in an efficient manner.

  • Database Backup
  • Code Backup
  • Content update
  • Website Traffic
  • Server and Web Hosting
  • Software upgrade & security update
  • Bug Fixing
  • CMS Upgrade
  • Browser Compatibility Issues
  • Critical Incidences
  • Search Engine Optimization

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are the best process which has helped you to run a successful website with more traffic and sales. These two processes make the website more professional and rich. Hence, there are many companies around the globe ready to provide SEM and SEO services for the website. By hiring the best service provider, you can easily increase the traffic of your website. Both SEO and SEM use keywords to drive traffic to a webpage. SEO and SEM can be used together in a strongly synergistic fashion that can help online marketers reach their traffic goals, short-term and long-term.

These two services are widely used for Web development. It develops the website in an effective and efficient manner. So that merchant can run a successful website with more traffic and sales. Both the techniques, SEM and SEO, are used to increase the inflow of traffic to company websites, while improving the quality of traffic. SEM is the combination of PayPerClick and search engine optimization techniques, which makes it more appropriate for the marketers to get immediate results. It offers complete access to the target customers and a prospect to scale campaigns and follow them assertively.

The sponsored ads in SEM are used to attract more visitors to the website, this convert the visitors to customers and also increase the sales of the business. The organic listings of SEO are a trusted source of information, supposed to be indexed and unbiased entirely by the programmed method of the third party. To rank on the first page of the search engines is to be difficult task those who exclude the proper On Page Optimization and off-page optimization. These optimizations increase the page rank, visibility, readability, and branding of your website to your visitors.

By using best SEO team you can easily achieve the goal. These techniques make take little more time to bring results, but the results are long lasting and benefit the user for years to come. Enhance your website and increase the traffic by using SEO and SEM.

Every online business owner wants their website to be featured in the top ten list of the search engine in order to attract many online customers. They show more interest and spend more money for the Search Engine Optimization Service. With the help of these services, website owners can easily increase the growth of his business. A professional and experienced SEO Company offers services that would be perfect for the unique needs of the client. They insert the quality content on the website, SEO friendly Meta tags, submitting the website in high PR directories and search engines and thus get high rankings for your website.

These services take your business to a higher level and help to stand out from your competitors. In this competitive business world, you should make your website more professional and unique that can easily attract the Google and the users towards your website. Search Engine Optimization (SEO) is the process of improving the volume or traffic rate of a website from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Why SEO?

If a user needs to know something means, he immediately visits many Google, Yahoo, and Bing, and enter the words in the search box that are related to his search topic. These engines display the websites in the search results that are relevant to the given keywords. It is the simplest and the fastest way for people to reach your website.

SEO offers many advantages such as High Page ranked sites, more traffic, improve website performance, increase in sales and leads, etc. The website which has a higher rank can be easily displayed on popular search engines that grab the attention of all customers towards it. Your business website can achieve high rank when you use a perfect SEO development team for your website.

SEO is not the only way to increase your business growth. There are other factors used to improve your website performance. Attracting customers is one of the major and important factors that play a vital role in every business. Encouraging loyal customers and increases new customers in your business also provide an effective result.

How to attract customers?

According to a survey, most of the people love to visit the website which offers rewards, deals, coupons, gifts, and vouchers. Customers show more interest to buy products from a store or eCommerce website which offers something special to them. That means, when you offer a loyalty program for your customers means, you can easily increase the growth of your business in a tremendous way.

Mobile Loyalty Program is an excellent loyalty program which allows you to provide discounts and offers to your customers through their Smartphone. This is a simple and easy way to reach all your customers without wasting your time and money. When your customer receives your store’s offer alerts in their phone, they will visit your store and make more purchases. This will provide a rapid growth in your business. So, SEO is not the only option for your business growth.

In this article we are going to see about

  • Website Maintenance
  • Search Engine Optimization

In today’s competitive business world, maintaining a website can be a huge task, especially if you are not sure about the necessary items to be done for your website. Many companies offer Website Maintenance Services in order to run a successful website on the Internet. A website on the internet actually represents a company or a business, hence it becomes important to keep the website running and make it free from bugs which could cause problems for smooth running of pages. If it happens, it shall be understood that website will most certainly lose its viewer or targeted audience.

These services ensure that your website processes at maximum speed at all times. The success of your website it depends on this service. Website maintenance is a process of revising, editing or changing the existing web pages to keep your website fresh and updated. Not just that, it also includes adding and deleting of pages to your website in order to attract more users. Constant web maintenance is one of the keys to a successful SEO campaign. Google ignores websites which are not updating the content regularly. So, to increase search engine rankings for your website it is important to keep it updated and maintain it from time to time.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the key tool for website owners to get more traffic by optimizing it very effective. SEO plays an important role in online business websites. It is the best process for business visibility and branding. When a user searches for your products and services in search engines such as Google, Yahoo, and Bing, your website should appear on search engines to meet the needs of your website user.

If your website is not displayed on the first page of search engines, then you might lose your site visitors. This will affect the sales of your business. To establish your business and easily attract all users using SEO is the ideal choice.

SEO manage website quality

Search Engine Optimization generates reports based on SEO Campaigns such as Website speed, Page titles, Meta descriptions, Meta keywords, Domain page and many other important aspects to know the performance of website. It provides excellent services to optimize the website in a rich and professional way. The professional SEO service provider offers email marketing, PPC (Pay per Click) and many more facilities to increase the visibility of your website. You can attain the full benefits of SEO that are listed below:

  • Higher rankings
  • Targeted traffic
  • Easily beat your toughest competitors
  • Dominate online business industry
  • Boost sales and leads
  • Helps you to reach new markets, expand market reach and target global customers
  • Reduce marketing and advertising costs, including pay per click (PPC) expenses.

The experienced Search Engine Optimization Services help you achieve higher rank in search engines, get more traffic, and increase website quality. It boosts the productivity of your online business, thus enhancing it to great extents.

To run a successful website, it is very important to analyze the traffic that comes to your website. Because it helps to make the website very good. It will provide the result based on the success and failure of your website. So when you concentrate on the weak section of the website you can easily improve your website performance. Traffic Analysis is the process of analyzing traffic to a web site to understand what visitors are searching for and what is driving traffic to a site. It provides the valuable information to the site owners such as which sites are sending visitors to your site, which search engines are sending visitors to your site, how many people are reaching your site, and from what areas, etc. This information gives you some idea that at which part you have to concentrate more, plan for new goals, measuring the success, etc.

Traffic analysis is used in different ways to lift your website level into the highest position. This will provide your website performance in the visitors’ point of view. When the visitor visits your website, the communications between the visitor PC and the site’s server constitutes Web traffic. Based on this information you can easily analyze the number of visitors who visited your website. It will provide the details about the each page on the website. That means, when the visitor visits your website, he / she browses the different page of your website to know more about your website products and the services. Based on these, it provides the information about the page and with the help of this information you can easily improve the pages of your website. Many companies in the online business industry offer these services for all the websites.

Google provides the Internet related services and the products includes search, cloud computing, software, and online advertising technologies. Google Analytics is a service offered by the Google, helps to monitor the visitor activity of your website. It helps to track the visitors based on the referrers such as the social networks, direct visits, etc. It provides the report about where website traffic is coming from, how many visitors are coming to your website, where they are going, and through which search engines and key words they found your website. It is a powerful tool for the website business. And it is very easy for you to use this tool. By knowing this information you can concentrate on the part which you have to put more effort. This saves a lot of time and money. You need not to spend money for each service.

The analytics feature provides these reports with 3D graphs and tables method. So that you can easily view the website performance and the website visitor flow. Many companies provide the Site Optimization services to improve the performance of the website. Choose the suitable services to make your website very best. Traffic analysis is the best and an effective way to increase the website performance based on the requirements of the customers.

Elite Site Optimizer Pricing & Plans

Have you been thinking that hiring a SEO consultant is a bad idea? If your answer is yes means, you are wrong. Search engine optimization (SEO) plays an important role to increase the visitors of your sites. It helps to increase the page rank and the visibility of your site. SEO makes you to run a successful business. SEO Services can enrich your site in all possible ways. It helps you to achieve maximum visits to your site. It helps you to increase the online business and to get high rankings on major Search Engine Result Pages.

Everybody wants to be the first in the SEO field. But only few can achieve this goal. Have you spend time to think about, how they achieved that goal??? Definitely out of 100%, 90% answer will be “NO”. Without putting effort, we doesn’t get anything. Yes, I know that you have no time to spend to think about your page ranking. That’s why many companies providing the SEO consulting services to make you the best in the SEO marketing field. “If you want to be best than the others, then you have to do best things”. If you want to be top on the search engine, then you must go with hiring a SEO consultant.

I know, now you are thinking, where should I hire the SEO consultant? What are the qualities of a good SEO consultant? Etc. Put a full stop to all your questions, and let me explain you.

It is important to see the experience counts, when you hiring a SEO consultant. Because experienced consultant in the search industry, have more knowledge in different SEO fields. The five fingers in our hand is different with each other. Likewise, the needs of the two clients are not same. So the good SEO consultant must spend more time and more efforts to know about your specific requirements in order to provide you the exact solution of your problem. Search engine optimization is a long term process, it will take approximately 2 to 4 months. The SEO consultancy services helps you to achieve the goal in a short period of time. The SEO services must be handled by the professional SEO consultants, otherwise it will not give you the expecting result.

The professional SEO consultant can easily understand the issues than the others. They can able to identify the technical errors that can hurt your page ranking. They can provide you an attractive titles, headings, keyword and images in order to increase the visits of your site. They can serve you based on your target audience. Thousands of software solutions used in the search engine marketing industry, the SEO consultant can provide you the exact software solutions to improve your keyword rankings. The responsibility of the SEO consultant is, to place you in a high position on a Google or a Yahoo search engine.

A good SEO consultant must provide the latest and advanced techniques for increasing the page traffic. They provide some suggestions in order to improve your SEO. If you promoting your products through web by following the SEO consultant suggestions, you can attract more people than the others. It is important to concentrate on the selection of the keywords, because it is also help you to increase the ranking of the website in the search engines. Keyword research is the boring task in search engine field, but the consultant provide you the powerful keyword to grab the attention of all the people towards your site.

They should provide the regular updates of the work to you in order to make you know what about the status of your site. They should customize the Website Optimization services to meet all your needs as well as to maximize your benefits. With the help of the SEO consultant you can increase the traffic rate of the site. They can provide the best service, so that you can focus on your business without worrying about the SEO of your site. The SEO consultancy services helps you to increase the sales of your site and ensures lead generation and sales. Hire professional SEO consultants to achieve your target.

Search Engine Optimization | eGrove Systems

Marketing – the heart throb of a business strategy, irrespective of its size, is definitely an ultimatum toward its success. Apparently, marketing today takes the advantage of SEM to reach potential customers, influence decision makers, and more. Businesses employing full potential of SEM are certainly not left behind in the current globalized market scenario. The responsibility of Digital marketing/SEM managers are not just confined to managing the budget alone, but also in improving the business performance. Some of the important factors that aid in enhancing SEM are discussed here:

1. Bounce Rate:

• Can be effectively reduced by increasing the relevancy of ad copies.

• Incorporate appropriate changes in the landing page or insert keywords/ad copies relevant to the available content.

2. Landing-Page content and Design:

• Content on the landing page is the prime driving factor for improving the performance of Paid Search. Page design is the main target that impacts user behavior. Once acquired, design should be able to retain the visitor in the page.

3. Quality Score:

• Quality score is an indicator to evaluate the keywords or an ad group. A score of five is deemed acceptable and any keyword or an ad group having a score of less than five requires special attention.

Google states: “The higher the quality score, the lower the CPC”

• A variety of factors contribute to the ‘Quality score’. Google and MSN maintain a certain standard as their control, and also advice their customers to watch out for certain aspects such as Click Through Rate (CTR) and Ad copy relevancy. By increasing the QS, we can thus reduce the CPC.

4. Priority Keywords:

• The first step toward the goal of SEM would be to identify important keywords for the business, and the opportunity/global or local search volume of the keywords that can be identified using tools such as Google ad words or www.semrush.com.

• If an opportunity remains underutilized for any important keyword, a separate campaign could be initiated for particular keywords, with an increased budget, to increase the impressions. In this process, the performance of such keywords should also be considered. Increasing budget or spending time for nonperforming keywords should be avoided.

• Limit the number of keywords; 5–10% of keywords would suffice the priority campaign.

5. Click Through Rate:

• Increase the CTR by different means.

1. Deliver the matching Ad copy

2. Use modifiers such as discounts, best in the industry, etc. in the creative content if legally permissible. Compare the ad copies with top-performing competitors and formulate innovative content to fight the competition.

3. Deliver the ad copies in the first position. Any ad copy below the third position tends to get overlooked and even when clicked, does not retain visitors for long in the landing page.

6. Conversions:

Sales, Downloads, and Lead generations are related to the page content, entry keywords and creative. Increase in optimization might result in improvement. Testing should also be performed to a greater extent in order to assess the improvement.

7. Budget:

• Periodical review for adjustments or diversions across different campaigns is necessary to ensure 100% utilization.

• A lower amount remaining in the last quarter is ideal for 100% spending in the annual budget.

• Make sure that any priority campaign in the run is not deficit of funds at any time.

8. Organic Search Result:

• Organic search results should be obtained periodically (weekly or monthly).

• These results can increase spending for top performing keywords and it would be wise to think about moving such keywords to the priority list if they exist in the general campaign.

• Any, nonperforming keyword in the organic search implies that paid search can never work better for the related product or service. In such a case, spread out funds on a priority basis.

• Analytics data of Organic search may introduce Geo Targeted keywords and create specific-region related portfolios on a short-term basis. The presence of such new initiatives should be based on paid-search performance and organic analytical data.

9. Industry trend:

• Industry trend may increase or decrease the search for specific keywords

• Be proactive and analyze industry research and forecast searches from time to time.

10. Dynamic Ad Copy:

• Dynamic ad copy creation might be an advanced concept for starters. But businesses that insist on performance should utilize this advanced feature to deliver more personalized ad copies for the internet searchers. Optimized usage of dynamic ad copy will increase the CTR.

11. Benchmarking:

• Competition for any specific keyword, average CPC, and monthly search volume are some of the competitors’ data available through tools such as www.semrush.com. It would be appropriate to exploit such tools to compare our business performance and then decide on the strategy to be adopted.

12. Content Sharing:

Engage vendors based on the CPL. A good deal of research is required to identify such vendors instead of engaging vendors with CPC and CPM.

— Krish Govindaraj

Egrove Systems Corp

Egrove Systems Corp aids various businesses across the globe to enhance their digital marketing performance, and hence make effective utilization of their resources. Queries are appreciated and you can contact krish@egrovesys.com for effective solutions to all your business needs.

Pay per click is an online advertising method used to boost traffic to your website. A Pay Per Click campaign can be setup by purchasing keywords from one of the pay-per-click search engines or directories. With search engines, advertisers typically bid on keyword phrases relevant to their website. The campaign can also be placed on other relevant websites where the webmasters charge a fixed rate per clicks rather than letting the advertisers bid for their keywords.

PPC ad campaigns have been used for many years and they prove to be extremely useful. If you monitor the campaign regularly, you’ll be able to improve the performance of your PPC ads.

Choose keywords and phrases appropriate to your product or service

A keyword is a word or phrase that consumers would use to locate information about the products or services when they search on the internet .You should select more descriptive phrases for your products or services so that your ads will appear to those who are important to you – prospective customers searching for what you have to offer.

Keyword Variations Will Get You More Prospects

Not every person will enter the same keyword spelling to search for your type of product or service. You can boost your chances of getting more prospects by including spelling variations and plural forms in your keyword while creating your PPC ads. By specifying keyword matching options that will trigger your ads, you can widen or narrow your focus on prospective customers.

Broad match

With broad match keyword options, search engine will automatically run your ads on relevant variations that include synonyms, singular/plural forms of your keywords, even if these terms aren’t in your keyword lists.

Phrase match

You should not forget to include a complete phrase match for your keyword phrase so that any user who types in the phrase will get to view your ads through search engine sponsored results.

Exact match

Exact match of your keyword phrase is what you will mainly target to grab users who know exactly what kind of product or service they want.

Negative Keywords

Negative keywords also called as excluded keywords can be included in your ad campaign to avoid unqualified traffic that increases your overhead costs. An effective PPC campaign drives qualified traffic to your website for the purpose of increased visibility and increased sales.

Increase the impression rate by showing Ads more often

Your daily budget decides how frequently your ad is shown to the internet users for your keywords. To increase the number of times your ad is shown on a day, set your daily budget high enough so that the ads won’t turn off during the day.

PPC Ad Content

Your PPC ad content will first be showed to the visitors who will then decide whether or not to click on the ad. So, you should focus on creating PPC ad content that is compelling enough for the users.

• Your ad title should be your targeted keyword.

• Follow a clear style.

• Test multiple ads per ad group.

• Identify the unique aspects of your product or service and convert it into a unique selling point for your website.

Landing Pages

Landing pages are displayed when internet users click on your PPC ads. You have to link to appropriate and informative web pages because users click on your ad when they are interested in what you offer. Make it easy for them to find out more by sending them to a relevant landing page.

After establishing a successful PPC campaign, you should review your campaign from time to time and make necessary changes. Monitoring tools help you to track how your ad campaigns are performing. Conversion rate which specifies the number of ad clicks that are required to convert into purchase determines the success of your ad campaigns. By monitoring page views and leads, you can optimize your PPC campaign and get the most out of it.

By trying to incorporate your knowledge and experience while creating PPC campaigns, you can achieve the results you want to see.

SEO- Is it a Rocket Science?

Business owners are breaking their heads to decide on the role of SEO in their marketing initiatives to cope up with growing global competitions. Some of the questions are:

  • Why do I need to add additional item in the marketing budget?
  • Do I need to strengthen existing marketing team which is already trying to dominate?
  • How important is Google search or Yahoo search?

Simple answer: Customer base that relies on the internet is growing day by day. A decade ago, people laughed while hearing the idea of selling cars online. Now, before spending on a car, a major portion of auto buyers are doing research on makes and models of the car and they want to know whether the car dealers are reliable. So it has become unavoidable to study on the impact of online presence of auto manufacturers as well as their dealers. Read the rest of this entry »