Just like your body, house, vehicles, lawn, gadgets, even your website requires constant maintenance. The common mistake that most site owners do is after launching the site they think that their job is over. But this is not true as the actual work starts only after this.

When did you last update your website?

If your answer to this question is ‘I don’t remember’ that means you are not on the right track. The success of your site depends on the attention it gains. Today internet has become a very crowded place and to make your website visible to the customer. You may think you have designed a professional and responsive website, did some SEO and have provided interesting content but the expected profit is not achieved.

Here are the 7 reasons that you should be following regularly to support your website to achieve its business goals.

1: Constant update of content

Add fresh content regularly to keep visitors coming back to see what’s the latest news. If new products or updates are released it is important to add it to your website. By writing blogs and newsletters the site visitors will be engaged and active, thus creating a strong relationship with them.

2: Smooth Navigation

Ensure that the navigation is easy even if new products or contents are added. Slow sites irritate users and give them a negative impression even before they enter the site. This will reduce traffic to the site and will lead to a downfall in conversion. Eventually, this will result in lower ranking and then the site becomes invisible.

3: SEO services

To stay in the competition, a site owner has to review the website on a regular basis and check the site’s performance on various search engines and locations. For implementing his process effectively an SEO tool can be used. Keywords play an important role in the search engines. An effective SEO tool will generate many customized reports for keyword ranking analysis, such as location based keyword ranking, custom keyword ranking and search engine based ranking. This will increase the site’s visibility.

4: Images and Videos

 A site will definitely look attractive and appealing when images and videos are included. But, one should make sure that this does not slow down their site. Hence, it is better to avoid adding too many videos or slideshows as it will take a lot of time for the site to load.

5: Meet customers’ expectations

Give the customers what they want. Whether your site deals with products or services it should have a good self-explanatory description. A customer is going to purchase or reject the product or service based on this description. So, it is essential to provide a detailed description and images of products or videos to help customers understand about the products better.

6: Website customization

This is a Helps to extend the services from a national level to the international level by supporting multiple currencies, and multiple languages. Integrates payment gateways and makes it mobile and laptop friendly. Also, eCommerce shipping module should be integrated with different shipping carriers such as UPS, USPS, FedEx, etc.

7: Use flexible eCommerce platform

If you wish to start an online business, then the first thing you should have is a website of your own. A website helps you to reach millions of customers without investing too much of money and time. It offers different ways for successful eCommerce, business promotion, expansion and branding. Also, make sure to offer alerts whenever updates of that platform are available.

Hence, it is the responsibility of the site owner to hire a professional service provider that provides all the above functions. A malfunction on your website may damage the business and destroy the reputation. To avoid this, one should implement website maintenance services for effective functioning in the long run.

Is your website slow? If you feel it is a little but manageable, then you should read the below facts.

According to the survey, one second delay in a page load time results in, 11% fewer page views, 16% decrease in customer satisfaction and 7% lesser conversions. This clearly states the importance of speeding up a site.

Also, 52% of online shoppers say that they are loyal to sites with quick page loads. There are certain things to do to speed up your website.

Compression

If you have built high quality sites with large pages, it results is sluggish loading. The best technique is to zip the content and then load them, and this process is called compression.

Minimize HTTP requests

A website may contain images, style sheets, scripts, Flash, etc. and an HTTP request will be made for each of these components. This will make sites slow. To avoid this it is better to keep a simple web design by reducing using of too many images and scripts.

Browser Caching

When you visit several websites, the web pages are stored in the hard drive in a cache, which is a temporary storage. So when you visit the site the next time, the browser can load the page without sending an HTTP request.

Edit images

Coming to images, it is always better to optimize images as oversized images take longer loading time. So, keeping images as small as possible is best for the site. The size, format, color depth and src attribute should be taken into consideration. Using JPEG is the best option for image formats. Similarly, BMPs or TIFFs should be avoided.

Reduce Redirects

To indicate the new location of a URL, track clicks, connect different parts of a site together or reserve multiple domains, you will redirect the browser from one URL to another. Each redirect triggers an extra HTTP, thus increasing the loading time. Creating responsive website is a good option that even makes mobile users experience responsive versions.

By following the above tips any website owner can get his/her site to load faster. But, manually doing all of these and maintaining it is definitely a challenging task. To minimize your efforts and put yourself at ease, it is better to hire a web service provider.

A good web service provider will be updated with all the recent techniques and will ensure that your site loads instantly and navigates smoothly. Fast and optimized pages will beyond doubts, lead to higher visitor engagement, retention, and conversions. By hiring an excellent service provider who follows best practices, your site’s performance will increase and your goals can be achieved more easily with speedy websites.

In today’s job search there is a high demand for mobile app developers. Many leading app developing companies recruit a large number of mobile developers. This rise of demand has occurred due to the increase of mobile users and the apps that are designed to satisfy their requirements. According to the PRNewswire news release on Dec 2, 2011, the total number of individual mobile apps in the marketplace had reached over 1 million. In the year 2012, Mobile apps had topped 2 million. This shows the rapid growth rate of mobile apps in this current trend.

The role of a mobile app

Each person has different interest or requirement which leads to the creation of innovative apps. These apps can then be downloaded by individuals who share the same requirement. So, more and more business owners have started using apps for their customers or clients. With the help of this app business owners are able to reach their customers with ease. When a business introduces any offers or discounts, it is immediately taken to the notice of the customers.

Apart from games and entertainment app development plays a major role in the eCommerce business. By using the mobile apps e-store owners can constantly stay in touch with their customers. They can also receive high traffic and conversions from the mobile users. To track the domain performance on the mobile and analyze the mobile keywords, there are many professional SEO tools available. With the help of a reliable SEO analysis tool online store owners can be updated about the search behavior of mobile users.

Advantages of using a mobile app

  • More focus on the customers
  • Retains customers in the long run
  • Successful establishment of the store
  • Optimum profit
  • Increased frequency of shopping visits
  • Chances of gaining new customers

The need for a mobile app developer

Many site owners will feel difficult to handle the domains on both the desktop and mobiles. To make their work easy and focus on reaching their business goals it is best to hire a professional mobile application development service provider. An expert mobile development team will follow the following methods for developing mobile apps.

  • Initially developing the app with the help of simulator
  • Test app in specific targeted devices (iPhone or iPad / Android)
  • Code is deployed in production only after successful trials on Beta devices

If your websites requires a lot of user interaction and more custom-made mobile functionality you should choose the right service provider with a good skill set, proven quality, specialized techniques and optimum experience. With the guidance of such appropriate mobile app development team you can provide an amazing experience for mobile users who visit your sites.

In this article we are going to see that how Python builds the API functionality using XML. Plenty of programming languages are available on the Internet. Python is one of the most popular object-oriented dynamic programming languages, which was developed by Guido van Rossum in the 1980s. It is easy to learn and use this high level programming language.

Python is also a cool and dynamic language which is used in many businesses, governments, non-profit organizations, Google search engine, YouTube, NASA, the New York Stock Exchange, Yahoo!, Facebook, and IBM.

The code of Python is very simple to learn and use. Hence, many developers wish to use this programming language to write programs. The simplicity, reliability and easy interfacing of Python encourage the developers to write more applications based on this language.

API

Application Programming Interface (API) is an interface implemented by a software program to enable interaction with other software, similar to the way a user interface facilitates interaction between humans and computers.

There are several different categories of API such as Google Maps API, Flickr API, Facebook Platform / Facebook Connect, Twitter API, eBay API, Amazon eCommerce API, YouTube API, Digg API, Delicious API, and FeedBurner API.

XML

Many APIs have been developed to aid software developers with processing XML data, and several schema systems exist to aid in the definition of XML-based languages. XML (Extensible Markup Language) is a flexible way to create common information formats and share both the format and the data on the World Wide Web, intranets, and elsewhere.

The XML used for developing hundreds of document formats including RSS, Atom, SOAP, and XHTML. An XML-based formats have become the default for many offices-productivity tools, including Microsoft Office (Office Open XML), OpenOffice.org and LibreOffice (Open Document), and Apple’s iWork.

Python builds the API functionality using XML

Python has quite a few tools available in the standard library to handle XML.

ECommerce is the best business platform which helps merchant to sell products in a new way and also allow to learn how to reach the customers, marketing the products, fulfilling the orders, and also how to get more benefits from the business. Not only merchants, eCommerce also attracts a number of online users towards it.

Day by day the people who are using an eCommerce shopping method is rapidly increasing. Online shoppers believe that this shopping method provides more convenience and also save their lot of time. They can purchase products through online shopping from their systems without wasting their time. There are a number of individual websites open to doing business all twenty-four hours a day, seven days a week on the Internet.

Most people are not satisfied with using only the computer to make purchases, pay their bills, perform banking transactions, etc. Everyone wants a new way to access all eCommerce sites anytime and anywhere around the world. As a result, many business owners wish to use mobile eCommerce for their online business.

Mobile devices, such as Smartphones and tablets, are also growing in popularity at incredible rates. Today, most of the all age people use their Smartphones, which have evolved into mini computers that have endless capabilities from music listening, with geographic information, to banking and shopping applications. More and more people are doing their online business from mobile devices.

What is Mobile eCommerce?

Mobile eCommerce refers to eCommerce transactions that can be done on a mobile or any other hand held device. It can be done with the help of a mobile site that is designed to conduct transactions through a mobile device or with the help of applications that facilitate these transactions on the device.

According to a survey in 2009, an impressive 44% of people were found to have used mobile eCommerce applications to purchase products and services.

Some interesting facts about Mobile eCommerce:

  • Mobile devices are ubiquitous, and the owners heavily rely on them
  • 1 out of 3 people who receive mobile alerts visit a retail store, and 32% of them make a purchase
  • 43% of all mobile shoppers download a retail app
  • 80% of all mobile owners prefer local advertisements, and 72% of them are more likely to take an action

The professional and experienced developers will help you to easily build and manage your m-commerce store.

Why is Mobile eCommerce better?

Time Efficient: Mobile eCommerce helps your user to easily find the product without having to wait until a desktop or a laptop loads. Just a few simple steps are required for him/her to shop through eCommerce sites from anywhere.

Shopping Experience: Most of the customers don’t want to waste their time in their shopping process. 57% of them leave a site if they have to wait longer than three seconds for a page to load. By using advanced features in m-commerce, you can provide a fast, smooth and the best shopping experience to your customers.

Convenience: Most people use eCommerce because of its convenience. By allowing them to shop through their phones you can make them feel very happy and comfortable.

Conclusion

Designing and developing an application or site for the mobile is not an easy task. Hire dedicated and experienced mobile development service providers for your online business enhancing.

To enhance the performance of the business, the website owner should know the data or survey and market research about the organization. These data play an important role in the strategic decision-making process. Many companies employ people to copy-paste data manually from the web pages. This process is very reliable but very costly as it results to time wastage and effort. This is so because the data collected is less compared to the resources spent and time taken to gather such data.

Web Scraping

Nowadays, most of the data mining companies use web scraping techniques for their business. Web scraping (also known as web harvesting, content scraping, screen scraping, and web data extraction) is a computer software technology used to extract information from websites. Usually, such low-level software program, or Hypertext Transfer Protocol (HTTP) to implement, or a full web browser, Internet Explorer (IE) and Mozilla Web browser, such as by embedding the web for human exploration to simulate.

If you want to improve the performance of your site by scraping data from websites, web pages and web directions, you should hire an experienced and professional service provider for your business website. There are many companies ready to offer the most accurate web scraping service at an affordable cost to the website owners.

Benefits of using web scraping service

Low cost and save time: With this service, you can save your money and also your valuable time. You can get the data result without wasting your time.

Accurate Results: By hiring a professional service provider you can get the accurate and fast results that cannot be collected manually within the short time. This helps you to easily generate, harvest product pricing data, sales leads, duplicate an online database, capture real estate data, financial data, job postings, and auction information.

Fast Results: If you employ people for making this data extracting, they will take more days to finish the work. But web scraping provides you the best result in a fast and effective manner. So that you can save your time, money, and labor in your business.

How legal is a web scraping?

If you see on the Internet, there are many websites have mentioned it in their terms of service that scrapping them is not allowed. That means, you should stay away from such sites. Although scraping public data might not be an outright criminal offense, if the source wants you to stop doing so, it can very well get an injunction against you- like in the case of American Airlines and Fire Chase.

Although most of these injunctions are against services that require continued use of scraping, don’t be under the illusion that a one off scraping task makes it difficult to track you. In 2011, Internet activist Aaron Swartz was arrested for downloading academic journal articles from JSTOR.

Don’t extract the data from the websites which alert you not to do. If you operate a website, you need to know the legal issues that you may face if scraping software is used on your website. Web scraping is legal when you use it in a right manner.

Every business website owner wants to increase the traffic of their website. But not all the websites on the Internet can receive good traffic. Some of the websites are able to receive more traffic and some do not. There are numerous ways to increase the website traffic. But a very good and useful way to achieve your goal is, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). This article will help you to know how SEO and SEM are used to increase the traffic of your website.

Search Engine Optimization

SEO is the process of optimizing the website to improve the volume or quality of traffic to a web site from search engines. This offers many advantages to the website owners. Hence, many companies hire SEO experts to get the best SEO Services according to the requirements for their business websites. The optimization services include articles, press release, improvised web pages and blog posts. They offer a website which can be easily scanned by search engines. This increases the visibility of your website and helps you to receive more traffic. Once the traffic to your website is increased, then your web page rank will automatically increase and so will your business sales.

Search Engine Marketing

Search Engine Marketing (SEM) is one of the effective Internet marketing technique which helps you to promote your website in the search results of search engines through both non-paid as well as paid methods. It is the earliest and the most beneficial form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Article writing, video production, banner advertising, pay per click (PPC) are some of the SEM techniques followed to increase the visibility and popularity of the site on Google, Yahoo, Bing and other popular search engines.

In a study done by Pew Internet & the American Life Project from 2000 – 2005, using search to find information was done by 90% of all internet users in the US. This number came in second to only Email users at 91%.

According to March 2007 data from Neilson/Netratings, about 209 Million people in the US have internet access, which means that about 188 Million of them use search engines regularly.

SEO and SEM optimize your website and market your products in an effective manner in order to achieve your business goal easily. You can attain more benefits by hiring a professional service provider for your business.

These are used to increase the inflow of traffic to company websites, while improving the quality of traffic. SEM is the combination of PayPerClick and search engine optimization techniques, which makes it more appropriate for the marketers to get immediate results. It offers complete access to the target customers and a prospect to scale campaigns and follow them assertively.

The sponsored ads in SEM are used to attract more visitors to the website, then converts the visitors to customers and also increase the sales of the business. If you want to enhance the traffic of your website, you should hire a perfect and experienced service providers who can offer the best SEO and SEM Services for you at an affordable cost. Receive more traffic with the help of these two effective services.

Online stores have become very popular around the world. Many people now prefer to shop online instead of physically going to a retail store. Did you know that in the United States, no new shopping malls have been constructed since 2006? Brick and mortar companies are all shifting to ecommerce to cater to local and global markets.

But while you have access to a number of products online and you can buy anything from any website, there are still a couple of things that you should not purchase online.

Big Ticket Items

If you are considering buying an expensive product, never buy it without first checking it yourself. This is something that you cannot do online. When it comes to research and price comparisons regarding different products, use the internet by all means, for there are tons of reviews that can help you to make better buying decisions. But when it comes to buying expensive electronics, hardware, smartphones, and tablets etc., it is smart to visit a brick and mortar store to inspect and evaluate the product, before paying for it.

In case the product turns out to be faulty or malfunctioned, you can get it exchanged there are then as opposed to sending it back online which can take days, even weeks, leaving you worried if you are ever going to get it back.

Furniture

Furniture is expensive and should be shopped traditionally instead of clicking and adding it to the shopping cart online, unless you need an item that isn’t available in the country. But if you are spending a lot of money on massage chairs, sofas, or reclining chairs, it is best that you go and try them out first. See if the recliner is working or if the sofa or the mattress is indeed as comfortable as the manufacturers have boasted about it.

Also, due to the fact that furniture is generally very heavy, their shipping costs are high too and you may end up paying more in shipping than the original product which is not a smart thing to do when you can just drive to your nearest store and check out the things yourself. This can save you quite a bit of a hassle.

Prescription drugs

Last but not least, avoid buying prescription medicine from online pharmacies and stores:

  • According to the National Association of Boards of Pharmacy, 97% of websites out of a total of 10,000 evaluated were labeled to be non complaint according to US law and pharmacy standards. 88% of online pharmacies do not ask for a prescription
  • 49% use foreign or non-FDA approved medications
  • 41% have server sites in foreign companies
  • 16% percent do not have secure sites

The Food and Drug Administration along with authorities from over 90 countries participated in seizing over $41 million in non complaint and illegal medicine which were made available through illegal websites.

So, the next time you consider shopping online, make sure that you avoid buying the aforementioned products online.

Data is used by different people in different departments for different reasons. A database is a collection of computer data that are organized and stored to select the exact pieces of data quickly. Without having a proper data, the management doesn’t know what’s happening in the company. This data information helps the organization to develop the business, sales revenue, customer services and the performance of the company. It also provides information for strategic decision making, strategic planning, policy formation, and goal definitions

Even though the company storing information daily, they can face some problems like, loss of data, data inaccuracy, temporary loss of data etc. Hence, there are many companies offer Database Administration Services to provide you complete database administration outsourcing. The experienced company can offer reliable, secure, and cost-effective database administration, including installing, configuring, upgrading, administrating, monitoring and maintaining the physical databases. They work directly with you to solve database issues. They can constantly monitor the databases using advanced tools and tunes production database environments.

The professional service provider will help you to provide all the aspects related to the database management. They analyses the problem quickly and solve the issues. And also they provide the highest quality and cost effective support. This increases the user satisfaction. Generally to implement the systems, technologies, and services that you desire, the expert team can offer support in two areas such as MySQL Server and Postgre SQL. They can offer both operational and production DBA services based on your requirements. This leads to less cost to maintain. They provide full life-cycle support from analysis to development, testing, deployment, migration and application upgrade.

MySQL (My Structured Query Language) is the world’s most popular open source database software used with various software languages, most notably PHP, and part of the LAMP family (which is comprised of Linux, Apache, MySQL, PHP / Perl / Python). More and more companies are using LAMP as an alternative to expensive proprietary software stacks because of its lower cost and freedom from platform lock-in. The MySQL server allows the users to manage the database remotely that means from any location.

MySQL has two layers, an upper SQL layer and a set of storage engines. When comparing the two it’s typically necessary to specify which storage engines are being used with MySQL because that greatly affects the suitability, performance and sometimes feature availability. The most commonly used storage engines in MySQL are InnoDB for full ACID support and high performance on large workloads with lots of concurrency and MyISAM for lower concurrency workloads or higher concurrency read-mostly workloads that don’t need ACID properties.

MySQL allows the user to choose their desired storage engine from available storage engines this is a feature that other Relational database management systems (RDMS) do not possess. MySQL is written in C and C++ and is a cross platform database that can be used on various platforms. MySQL DBA has an embedded database support and partial Unicode is also supported. MySQL is still the world’s most popular open source database, with over 50,000 downloads per day. It scores high in runtime performance, availability of third party applications and tools that can attract most frontline developers. Hire experienced team to acquire a secure and reliable Database.

Plenty of payment gateways are providing excellent payment services to users. But people put their trust in some payment gateways such as PayPal, Authorize.Net, 2CheckOut, WooCommerce, ACH Payments, WePay, Amazon Payments, Google Wallet, and many more. PayPal is an international payment gateway which has over 142 million active accounts in 193 markets and 26 currencies around the world. It provides countless advantages to merchants as well as customers. Hence, there are many companies offering PayPal Integration Services for eCommerce stores in order to make payment process more secure, fast, and safe. With integration services, the website owner can build a successful online store.

PayPal is a favorite payment gateway for you and your customers. It acts as a link between your customer account and your website account for processing payment transactions during the checkout process. Ability to process more than 9 million payment transactions in a safer and easier way. It allows people to transact anytime, anywhere and in any way. That means, provide payment services for 24/7. PayPal won many awards for its best payment services. It is a simple way to pay and get paid online, via a mobile device and in store.

Role of PayPal in eCommerce business world

To run a successful eCommerce store, you need many things such as attractive themes, good products, different features, rich look, shipping carriers, etc. The success of your online sales also equally depends on the security and speed a payment service can offer. A payment gateway is an eCommerce application that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar businesses. It encrypts sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant.

One of the popular payment gateway which is preferred by most of the merchants in the eCommerce business world is PayPal payment gateway. Do you know why? There are lots of reasons behind it such as secure and fast payment transactions, easy to integrate and use, cheap, etc. Integrating this payment gateway with eCommerce store is not to so easy. So hire best service provider for integrating PayPal payment gateway with your eCommerce store. It is a good way to enlarge your business as it comes up with many great facilities such as,

  • Easy to implement.
  • You will receive notification, when a buyer makes a purchase by means of Payment Data Transfer.
  • Fraud-prevention systems control the risk and helps to allow only the kinds of transaction you want.
  • Helps to maintain detailed transaction records.
  • Provide flawless checkout experience by customizing your PayPal payment pages with the colors and logos of your choice.
  • Helps you to accept payments for phone, fax, and mail orders.
  • Automatically return customers to your website after they have completed their payment by using the Auto Return.

Conclusion

The eCommerce payment integration provides a secure payment transaction experience to your customers and boost them to buy more products from your eCommerce store. This payment gateway integration helps you to accept all major credit card payments from customers in your eCommerce store. With this payment gateway integration, customers feel secure and wonderful shopping experience.