Are you looking to increase the sales of your business? Then you should make your existing customers feel happy through your services. Holding existing customers play an important role for the successful business. The number of repeat purchases made by customers’ shows that’s how they like your products, services, and brand. This will attract many new customers towards the business. If you make your existing customers happy then you can easily increase new customers to your business.

How to make your customers happy?

A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. Through this program, you can offer reward points, discounts, deals and gifts to your loyal customers. Customers can receive those offers and points by plastic or punch cards called “Loyalty Cards”.

A loyalty card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program.

Facts about loyalty program

  • Membership in loyalty programs is growing at a rate of 26.7 percent with 2.65 billion loyalty memberships in the U.S.
  • 84 percent of consumers say they are more likely to visit the website of a retailer with a loyalty program.
  • 70 percent of members feel loyalty programs are part of their relationship with a company.
  • Loyalty programs can increase a brand’s market share by 20 percent.

By using loyalty program, you can gain the trust of loyal customers, then the product sales in your business will rapidly increase.

Who are loyal customers?

A loyal customer is one who makes regular purchases, refers others, and purchases across product and service lines. They help to increase the growth of the business by visiting the particular store regularly and purchase more products from it. It is quite impossible to run a successful business without them. Hence, it is very important to satisfy loyal customers.

Satisfy loyal customers through loyalty program

According to recent COLLOQUY research, 90 percent of Canada’s population is enrolled in at least one loyalty program – compared with 74 percent in the United States.

Identify your best customers and provide reward points to your customer for the purchases they made in your store. Through the loyalty program you can build a trustworthy relationship with your customers. You can boost your customers by providing more discounts, offers, gifts and deals for them. This will inspire your loyal customers to increase their loyalty in your business.

Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions in a personalized manner. With the help of loyalty programs, you can attract new customers and also encourage loyal customers based on their loyalty. This is the best way to build your business and to increase loyal customers.

Online shopping was once used for only special products, but nowadays people purchase groceries, clothing, electronics, and other everyday personal items on the Internet. Based on the consumers’ needs numerous e-stores and websites are initiated. If a business man needs to make his business visible and popular, then he has to take steps to compete with other business owners. The key to staying in a competition is by using the superior quality web development solutions for your business.

These days, the importance of ecommerce web development has increased in the business. This innovative technique has revolutionized the way of doing business on the internet. It offers greater chances of understanding the client’s requirements and offers easy and quick interaction to approach various dimensions.

How do Web Development services help in eCommerce?

The eCommerce Development Services are widely used for easier website maintenance and online customer assistance. It further allows regular updates to be installed on a daily basis features enhancement. This development helps to design an excellent eCommerce store with numerous functions, powering elements, features, search facility and integrations in order to run a successful online business. With this development, you can easily increase the sales of your online store. It helps you to increase the growth of your business in a fast manner. The eCommerce services provide the most attractive and the powerful online store website to easily attract customers towards your eCommerce website.

Advantages of Web Development usage for your website

  • This website development presents the online store website look very attractive by using the themes.
  • It allows an unlimited number of products and the categories and manages them effectively.
  • It supports multiple currencies and multiple languages in order to provide services to customers around the globe.
  • It helps to create most secure websites to protect the customer details and the website information from the fraud activities.
  • Provides flexible payment gateway options to the customers by integrating your online store with many payment gateways to accept the credit cards from all over the world.
  • It combines your online store with the shipping carriers such as UPS, USPS, FedEx, Canada Post, and many more to offer the fastest shipping process in the store.
  • It offers marketing tools Daily deals, Newsletters, Emails, Coupons, and discounts to promote the online store.
  • This website development power your online store with many social networks to increase the visibility of your store and your store products on the social media sites such as Facebook, Twitter, Pinterest, Instagram, etc.

The Web Development Services enhance the overall profitability of an online identity and popularizing the products and the services. The professional and the experienced eCommerce website development company will work with you to determine the exact requirements and functionality your store may require. Many companies provide effective development services to the online store owners at reasonable prices. You can increase your online business growth in an effective manner with professional, rich, and attractive websites.

Just like your body, house, vehicles, lawn, gadgets, even your website requires constant maintenance. The common mistake that most site owners do is after launching the site they think that their job is over. But this is not true as the actual work starts only after this.

When did you last update your website?

If your answer to this question is ‘I don’t remember’ that means you are not on the right track. The success of your site depends on the attention it gains. Today internet has become a very crowded place and to make your website visible to the customer. You may think you have designed a professional and responsive website, did some SEO and have provided interesting content but the expected profit is not achieved.

Here are the 7 reasons that you should be following regularly to support your website to achieve its business goals.

1: Constant update of content

Add fresh content regularly to keep visitors coming back to see what’s the latest news. If new products or updates are released it is important to add it to your website. By writing blogs and newsletters the site visitors will be engaged and active, thus creating a strong relationship with them.

2: Smooth Navigation

Ensure that the navigation is easy even if new products or contents are added. Slow sites irritate users and give them a negative impression even before they enter the site. This will reduce traffic to the site and will lead to a downfall in conversion. Eventually, this will result in lower ranking and then the site becomes invisible.

3: SEO services

To stay in the competition, a site owner has to review the website on a regular basis and check the site’s performance on various search engines and locations. For implementing his process effectively an SEO tool can be used. Keywords play an important role in the search engines. An effective SEO tool will generate many customized reports for keyword ranking analysis, such as location based keyword ranking, custom keyword ranking and search engine based ranking. This will increase the site’s visibility.

4: Images and Videos

 A site will definitely look attractive and appealing when images and videos are included. But, one should make sure that this does not slow down their site. Hence, it is better to avoid adding too many videos or slideshows as it will take a lot of time for the site to load.

5: Meet customers’ expectations

Give the customers what they want. Whether your site deals with products or services it should have a good self-explanatory description. A customer is going to purchase or reject the product or service based on this description. So, it is essential to provide a detailed description and images of products or videos to help customers understand about the products better.

6: Website customization

This is a Helps to extend the services from a national level to the international level by supporting multiple currencies, and multiple languages. Integrates payment gateways and makes it mobile and laptop friendly. Also, eCommerce shipping module should be integrated with different shipping carriers such as UPS, USPS, FedEx, etc.

7: Use flexible eCommerce platform

If you wish to start an online business, then the first thing you should have is a website of your own. A website helps you to reach millions of customers without investing too much of money and time. It offers different ways for successful eCommerce, business promotion, expansion and branding. Also, make sure to offer alerts whenever updates of that platform are available.

Hence, it is the responsibility of the site owner to hire a professional service provider that provides all the above functions. A malfunction on your website may damage the business and destroy the reputation. To avoid this, one should implement website maintenance services for effective functioning in the long run.

Is your website slow? If you feel it is a little but manageable, then you should read the below facts.

According to the survey, one second delay in a page load time results in, 11% fewer page views, 16% decrease in customer satisfaction and 7% lesser conversions. This clearly states the importance of speeding up a site.

Also, 52% of online shoppers say that they are loyal to sites with quick page loads. There are certain things to do to speed up your website.

Compression

If you have built high quality sites with large pages, it results is sluggish loading. The best technique is to zip the content and then load them, and this process is called compression.

Minimize HTTP requests

A website may contain images, style sheets, scripts, Flash, etc. and an HTTP request will be made for each of these components. This will make sites slow. To avoid this it is better to keep a simple web design by reducing using of too many images and scripts.

Browser Caching

When you visit several websites, the web pages are stored in the hard drive in a cache, which is a temporary storage. So when you visit the site the next time, the browser can load the page without sending an HTTP request.

Edit images

Coming to images, it is always better to optimize images as oversized images take longer loading time. So, keeping images as small as possible is best for the site. The size, format, color depth and src attribute should be taken into consideration. Using JPEG is the best option for image formats. Similarly, BMPs or TIFFs should be avoided.

Reduce Redirects

To indicate the new location of a URL, track clicks, connect different parts of a site together or reserve multiple domains, you will redirect the browser from one URL to another. Each redirect triggers an extra HTTP, thus increasing the loading time. Creating responsive website is a good option that even makes mobile users experience responsive versions.

By following the above tips any website owner can get his/her site to load faster. But, manually doing all of these and maintaining it is definitely a challenging task. To minimize your efforts and put yourself at ease, it is better to hire a web service provider.

A good web service provider will be updated with all the recent techniques and will ensure that your site loads instantly and navigates smoothly. Fast and optimized pages will beyond doubts, lead to higher visitor engagement, retention, and conversions. By hiring an excellent service provider who follows best practices, your site’s performance will increase and your goals can be achieved more easily with speedy websites.

In today’s job search there is a high demand for mobile app developers. Many leading app developing companies recruit a large number of mobile developers. This rise of demand has occurred due to the increase of mobile users and the apps that are designed to satisfy their requirements. According to the PRNewswire news release on Dec 2, 2011, the total number of individual mobile apps in the marketplace had reached over 1 million. In the year 2012, Mobile apps had topped 2 million. This shows the rapid growth rate of mobile apps in this current trend.

The role of a mobile app

Each person has different interest or requirement which leads to the creation of innovative apps. These apps can then be downloaded by individuals who share the same requirement. So, more and more business owners have started using apps for their customers or clients. With the help of this app business owners are able to reach their customers with ease. When a business introduces any offers or discounts, it is immediately taken to the notice of the customers.

Apart from games and entertainment app development plays a major role in the eCommerce business. By using the mobile apps e-store owners can constantly stay in touch with their customers. They can also receive high traffic and conversions from the mobile users. To track the domain performance on the mobile and analyze the mobile keywords, there are many professional SEO tools available. With the help of a reliable SEO analysis tool online store owners can be updated about the search behavior of mobile users.

Advantages of using a mobile app

  • More focus on the customers
  • Retains customers in the long run
  • Successful establishment of the store
  • Optimum profit
  • Increased frequency of shopping visits
  • Chances of gaining new customers

The need for a mobile app developer

Many site owners will feel difficult to handle the domains on both the desktop and mobiles. To make their work easy and focus on reaching their business goals it is best to hire a professional mobile application development service provider. An expert mobile development team will follow the following methods for developing mobile apps.

  • Initially developing the app with the help of simulator
  • Test app in specific targeted devices (iPhone or iPad / Android)
  • Code is deployed in production only after successful trials on Beta devices

If your websites requires a lot of user interaction and more custom-made mobile functionality you should choose the right service provider with a good skill set, proven quality, specialized techniques and optimum experience. With the guidance of such appropriate mobile app development team you can provide an amazing experience for mobile users who visit your sites.

In this article we are going to see that how Python builds the API functionality using XML. Plenty of programming languages are available on the Internet. Python is one of the most popular object-oriented dynamic programming languages, which was developed by Guido van Rossum in the 1980s. It is easy to learn and use this high level programming language.

Python is also a cool and dynamic language which is used in many businesses, governments, non-profit organizations, Google search engine, YouTube, NASA, the New York Stock Exchange, Yahoo!, Facebook, and IBM.

The code of Python is very simple to learn and use. Hence, many developers wish to use this programming language to write programs. The simplicity, reliability and easy interfacing of Python encourage the developers to write more applications based on this language.

API

Application Programming Interface (API) is an interface implemented by a software program to enable interaction with other software, similar to the way a user interface facilitates interaction between humans and computers.

There are several different categories of API such as Google Maps API, Flickr API, Facebook Platform / Facebook Connect, Twitter API, eBay API, Amazon eCommerce API, YouTube API, Digg API, Delicious API, and FeedBurner API.

XML

Many APIs have been developed to aid software developers with processing XML data, and several schema systems exist to aid in the definition of XML-based languages. XML (Extensible Markup Language) is a flexible way to create common information formats and share both the format and the data on the World Wide Web, intranets, and elsewhere.

The XML used for developing hundreds of document formats including RSS, Atom, SOAP, and XHTML. An XML-based formats have become the default for many offices-productivity tools, including Microsoft Office (Office Open XML), OpenOffice.org and LibreOffice (Open Document), and Apple’s iWork.

Python builds the API functionality using XML

Python has quite a few tools available in the standard library to handle XML.

Imagine that you are going to an apparel store. In one section of the store you see clothes with good quality and unique designs, but are very expensive. On the other side, you find plain designed outfits with quality that is not up to the expectation, but has considerably low prices. Which type of outfit would you choose?

Instead of having to make a choice would it not be extraordinary to get the best designed clothes at your desired price? In this way you need not have to compromise on the quality as well as the price. This is exactly the format followed in the Joomla Virtuemart eCommerce Development.

About Joomla

Joomla is one of the most popular and responsive open source content management system used for over millions of websites. It consists of thousands of extensions and designs that are user-friendly and comes with absolutely nil investments. Joomla is capable of managing online stores, as it contains many features and functionality that helps build an excellent eCommerce store.

About VirtueMart

VirtueMart is a popular full-featured shopping cart component in Joomla. It is compatible with any type of business, whether small, medium or large. VirtueMart is written in PHP and requires the MySQL database environment and is best suited for low to medium level traffic websites. It serves as a great tool to sell your products online and take your business to new heights.

Joomla VirtueMart eCommerce Development

When two good things are combined, the output will definitely be of optimal benefit. This is the case of integrating Joomla and VirtueMart. The following are the benefits gained by Joomla VirtueMart.

  • Optimum functionality
  • Advanced features
  • Improvised web sites

Also, you can integrate good payment gateway services, create forms, capture visitors’ attention by using the e-mail marketing strategy. There is extension for shipping that helps merchants to deliver the goods on time. With this amazing combination the user can design a great web site as per his / her desire and can customize everything on the site, such as the name, the currency, payments, delivery mode, display format.

There are many sites that provide various extensions based on different business requirements. Using these modules you can acquire many benefits. If you are a merchant who wants to take your online store to a different level then you should go for the Joomla VirtueMart extensions and themes.

Conclusion

The VirtueMart themes and extensions offer a variety of options for those looking to create a professional and captivating e-commerce website. With the ability to attract customers with products and organized categories, the user is bound to increase the profit and overall sales.

ECommerce is the best business platform which helps merchant to sell products in a new way and also allow to learn how to reach the customers, marketing the products, fulfilling the orders, and also how to get more benefits from the business. Not only merchants, eCommerce also attracts a number of online users towards it.

Day by day the people who are using an eCommerce shopping method is rapidly increasing. Online shoppers believe that this shopping method provides more convenience and also save their lot of time. They can purchase products through online shopping from their systems without wasting their time. There are a number of individual websites open to doing business all twenty-four hours a day, seven days a week on the Internet.

Most people are not satisfied with using only the computer to make purchases, pay their bills, perform banking transactions, etc. Everyone wants a new way to access all eCommerce sites anytime and anywhere around the world. As a result, many business owners wish to use mobile eCommerce for their online business.

Mobile devices, such as Smartphones and tablets, are also growing in popularity at incredible rates. Today, most of the all age people use their Smartphones, which have evolved into mini computers that have endless capabilities from music listening, with geographic information, to banking and shopping applications. More and more people are doing their online business from mobile devices.

What is Mobile eCommerce?

Mobile eCommerce refers to eCommerce transactions that can be done on a mobile or any other hand held device. It can be done with the help of a mobile site that is designed to conduct transactions through a mobile device or with the help of applications that facilitate these transactions on the device.

According to a survey in 2009, an impressive 44% of people were found to have used mobile eCommerce applications to purchase products and services.

Some interesting facts about Mobile eCommerce:

  • Mobile devices are ubiquitous, and the owners heavily rely on them
  • 1 out of 3 people who receive mobile alerts visit a retail store, and 32% of them make a purchase
  • 43% of all mobile shoppers download a retail app
  • 80% of all mobile owners prefer local advertisements, and 72% of them are more likely to take an action

The professional and experienced developers will help you to easily build and manage your m-commerce store.

Why is Mobile eCommerce better?

Time Efficient: Mobile eCommerce helps your user to easily find the product without having to wait until a desktop or a laptop loads. Just a few simple steps are required for him/her to shop through eCommerce sites from anywhere.

Shopping Experience: Most of the customers don’t want to waste their time in their shopping process. 57% of them leave a site if they have to wait longer than three seconds for a page to load. By using advanced features in m-commerce, you can provide a fast, smooth and the best shopping experience to your customers.

Convenience: Most people use eCommerce because of its convenience. By allowing them to shop through their phones you can make them feel very happy and comfortable.

Conclusion

Designing and developing an application or site for the mobile is not an easy task. Hire dedicated and experienced mobile development service providers for your online business enhancing.

To enhance the performance of the business, the website owner should know the data or survey and market research about the organization. These data play an important role in the strategic decision-making process. Many companies employ people to copy-paste data manually from the web pages. This process is very reliable but very costly as it results to time wastage and effort. This is so because the data collected is less compared to the resources spent and time taken to gather such data.

Web Scraping

Nowadays, most of the data mining companies use web scraping techniques for their business. Web scraping (also known as web harvesting, content scraping, screen scraping, and web data extraction) is a computer software technology used to extract information from websites. Usually, such low-level software program, or Hypertext Transfer Protocol (HTTP) to implement, or a full web browser, Internet Explorer (IE) and Mozilla Web browser, such as by embedding the web for human exploration to simulate.

If you want to improve the performance of your site by scraping data from websites, web pages and web directions, you should hire an experienced and professional service provider for your business website. There are many companies ready to offer the most accurate web scraping service at an affordable cost to the website owners.

Benefits of using web scraping service

Low cost and save time: With this service, you can save your money and also your valuable time. You can get the data result without wasting your time.

Accurate Results: By hiring a professional service provider you can get the accurate and fast results that cannot be collected manually within the short time. This helps you to easily generate, harvest product pricing data, sales leads, duplicate an online database, capture real estate data, financial data, job postings, and auction information.

Fast Results: If you employ people for making this data extracting, they will take more days to finish the work. But web scraping provides you the best result in a fast and effective manner. So that you can save your time, money, and labor in your business.

How legal is a web scraping?

If you see on the Internet, there are many websites have mentioned it in their terms of service that scrapping them is not allowed. That means, you should stay away from such sites. Although scraping public data might not be an outright criminal offense, if the source wants you to stop doing so, it can very well get an injunction against you- like in the case of American Airlines and Fire Chase.

Although most of these injunctions are against services that require continued use of scraping, don’t be under the illusion that a one off scraping task makes it difficult to track you. In 2011, Internet activist Aaron Swartz was arrested for downloading academic journal articles from JSTOR.

Don’t extract the data from the websites which alert you not to do. If you operate a website, you need to know the legal issues that you may face if scraping software is used on your website. Web scraping is legal when you use it in a right manner.

With the holidays rapidly approaching, it is important to identify the trendiest and most popular online shopping preferences among consumers this year. According to the statistics presented by the National Retail Foundation, it was identified that this year there could be a 16% increase in online shopping through web and mobile devices. This amounts to $586 billion worth of purchases that have been predicted to be made this year. And there is no doubt that the trend will continue to increase. So, what will this year holiday shopping have in store for you? Mentioned below are some trends that are likely to occur this year:

1. Showrooming – Brick and Mortar Retailers Fight Back!

Last year, customers formed the habit of going to a particular brick and mortar store, compare prices of the products they were interested in and bought those products from another store. It’s going to be different this year, because these year retailers are expected to battle it out. They are taking the fight to Amazon and other various online retailers and attracting more customers to come and shop from them instead of shopping online. You can expect competitive prices this holiday season.

2. The Mobile Shopping Craze

Mobile applications have become increasingly popular, although this is an understatement, but people are actually shopping a lot online, almost 2 or 3 times per week. Why? That is because of the pure convenience. Whether consumers use their smartphones to find out more about holiday deals, promotions or to take advantage of consumer reward programs, you can expect them to shop online using their smart devices and that is a reality. According to a report by PriceGrabber, it has been estimated that 82% of consumers this holiday season will use their mobile devices and applications to shopping and save money.

3. In-Store Digital Shopping

There are many brick and mortar retail stores that are trying hard to retain their customers by providing them a more simplified but enhanced in-store shopping experience. And in light of this, retailers are looking to boost their operational efficiency by improving their flexibility in the checkout lanes by giving their salespeople iPhones and iPads. For example, Wal-Mart has set up QR codes right next to their toy graphics which considerably aids holiday shoppers to conveniently scan and buy the product without any hassle at all and on top of that, Wal-Mart guarantees free shipping with every purchase.

4. Social Shopping: the Next Level of Shopping

There are a handful of retail stores that are implementing new ways of shopping which could amp up the entire holiday shopping experience come this December. For example, Facebook not too long ago launched Facebook Gifts, which is an appealing application for people who enjoy simple gift buying and giving. The application is fast, easy and customizable. The only potential drawback of this new shopping application on Facebook is that the recipients of the gifts get a notification of the arriving gift(s). Another great example can be taken from Pinterest which is another social networking giant. Pinterest is introducing an interactive wish list pin-board which users can use to pin up their Christmas lists. Simply ingenious!

Keeping the new trends of shopping in mind, it is now your turn to do something out of the box, something which can attract more customers to your business.