With the holidays rapidly approaching, it is important to identify the trendiest and most popular online shopping preferences among consumers this year. According to the statistics presented by the National Retail Foundation, it was identified that this year there could be a 16% increase in online shopping through web and mobile devices. This amounts to $586 billion worth of purchases that have been predicted to be made this year. And there is no doubt that the trend will continue to increase. So, what will this year holiday shopping have in store for you? Mentioned below are some trends that are likely to occur this year:

1. Showrooming – Brick and Mortar Retailers Fight Back!

Last year, customers formed the habit of going to a particular brick and mortar store, compare prices of the products they were interested in and bought those products from another store. It’s going to be different this year, because these year retailers are expected to battle it out. They are taking the fight to Amazon and other various online retailers and attracting more customers to come and shop from them instead of shopping online. You can expect competitive prices this holiday season.

2. The Mobile Shopping Craze

Mobile applications have become increasingly popular, although this is an understatement, but people are actually shopping a lot online, almost 2 or 3 times per week. Why? That is because of the pure convenience. Whether consumers use their smartphones to find out more about holiday deals, promotions or to take advantage of consumer reward programs, you can expect them to shop online using their smart devices and that is a reality. According to a report by PriceGrabber, it has been estimated that 82% of consumers this holiday season will use their mobile devices and applications to shopping and save money.

3. In-Store Digital Shopping

There are many brick and mortar retail stores that are trying hard to retain their customers by providing them a more simplified but enhanced in-store shopping experience. And in light of this, retailers are looking to boost their operational efficiency by improving their flexibility in the checkout lanes by giving their salespeople iPhones and iPads. For example, Wal-Mart has set up QR codes right next to their toy graphics which considerably aids holiday shoppers to conveniently scan and buy the product without any hassle at all and on top of that, Wal-Mart guarantees free shipping with every purchase.

4. Social Shopping: the Next Level of Shopping

There are a handful of retail stores that are implementing new ways of shopping which could amp up the entire holiday shopping experience come this December. For example, Facebook not too long ago launched Facebook Gifts, which is an appealing application for people who enjoy simple gift buying and giving. The application is fast, easy and customizable. The only potential drawback of this new shopping application on Facebook is that the recipients of the gifts get a notification of the arriving gift(s). Another great example can be taken from Pinterest which is another social networking giant. Pinterest is introducing an interactive wish list pin-board which users can use to pin up their Christmas lists. Simply ingenious!

Keeping the new trends of shopping in mind, it is now your turn to do something out of the box, something which can attract more customers to your business.

Every business website owner wants to increase the traffic of their website. But not all the websites on the Internet can receive good traffic. Some of the websites are able to receive more traffic and some do not. There are numerous ways to increase the website traffic. But a very good and useful way to achieve your goal is, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). This article will help you to know how SEO and SEM are used to increase the traffic of your website.

Search Engine Optimization

SEO is the process of optimizing the website to improve the volume or quality of traffic to a web site from search engines. This offers many advantages to the website owners. Hence, many companies hire SEO experts to get the best SEO Services according to the requirements for their business websites. The optimization services include articles, press release, improvised web pages and blog posts. They offer a website which can be easily scanned by search engines. This increases the visibility of your website and helps you to receive more traffic. Once the traffic to your website is increased, then your web page rank will automatically increase and so will your business sales.

Search Engine Marketing

Search Engine Marketing (SEM) is one of the effective Internet marketing technique which helps you to promote your website in the search results of search engines through both non-paid as well as paid methods. It is the earliest and the most beneficial form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Article writing, video production, banner advertising, pay per click (PPC) are some of the SEM techniques followed to increase the visibility and popularity of the site on Google, Yahoo, Bing and other popular search engines.

In a study done by Pew Internet & the American Life Project from 2000 – 2005, using search to find information was done by 90% of all internet users in the US. This number came in second to only Email users at 91%.

According to March 2007 data from Neilson/Netratings, about 209 Million people in the US have internet access, which means that about 188 Million of them use search engines regularly.

SEO and SEM optimize your website and market your products in an effective manner in order to achieve your business goal easily. You can attain more benefits by hiring a professional service provider for your business.

These are used to increase the inflow of traffic to company websites, while improving the quality of traffic. SEM is the combination of PayPerClick and search engine optimization techniques, which makes it more appropriate for the marketers to get immediate results. It offers complete access to the target customers and a prospect to scale campaigns and follow them assertively.

The sponsored ads in SEM are used to attract more visitors to the website, then converts the visitors to customers and also increase the sales of the business. If you want to enhance the traffic of your website, you should hire a perfect and experienced service providers who can offer the best SEO and SEM Services for you at an affordable cost. Receive more traffic with the help of these two effective services.

Identity theft is a serious issue. It is a crime which is committed through the illegal use of someone else’s credit information. In other words, identity thieves steal important credit information to start spending an unsuspecting victim’s money in their name for different purposes. And most of the time, identity thieves don’t get caught. Identity theft has become increasingly prevalent in the United States since the 1990s. According to a Federal Trade Commission survey, 3.7% of all American found out that they had been victims of identity theft, which is staggering.

In this day and age it is imperative that you take steps in assuring that you don’t fall prey to cyber criminals. Here are some important tips that you should follow:

Monitor Your Bank Statements

The most simple but effective way of finding out whether or not someone has fraudulently used your credit information to charge your debit or credit card is to keep a hawk’s eye on all your monthly or quarterly banks statements. Check your bank statements each month and scrutinize each transaction and charge made in to your account. A great way to do this is to check your statements online after shopping or making a transaction. You can always access your online account to see the details of your transaction. It’s easy and reassuring at the same time.

Try Using Credit Card Instead of Debit Cards

U.S. government regulations against identity theft allow you get $50 liability compensation when you utilize your credit card or debit card using just your signature instead of punching in your PIN. But if you utilize a debit card with a PIN, the laws get a bit foggy, which means no compensation in case someone steals your debit card information. Credit card laws are way flexible than debit card laws because of the fact that your money is safe when you use the former.

Bank Smarter

Many banks emphasize on offering their customers an alert service where they send you an email or text regarding the transactions made by your card.  The alerts can aid you in detecting identity fraud or theft. In addition, if you want to be more careful in this regard, it is suggested that you minimize conducting online transactions.

Don’t Depend on Companies

Vendini, a ticketing and vending company that insures against identity theft and data breach, won a rare settlement a couple of days ago against a class action lawsuit made in regards to disclosed data and information. Vendini claims to offer $3,000 to each customers who has fallen prey to identity theft, but the catch is you will have to provide proof that the information that was used for fraudulent credit use came from Vendini itself. What’s the lesson here? It is imperative that people should take matters in their own hands when it comes to crimes of such sensitive nature.

So if you want to protect yourself from identity theft, it is very important that you follow the above mentioned tips, and remember to always be careful with online transactions.

Are you looking to build an excellent eCommerce website to run your business? There are many software’s available on the Internet such as Magento, PrestaShop, Python, Volusion, OpenCart, Drupal, and more, helps you to build the eCommerce website. Finding the best eCommerce software for your online store may be a confusing or daunting task. This article will help you to build a powerful eCommerce website by using Python Web Development.

 Python – Developed by Guido Van Rossum in 1991

Python is a general-purpose interpreted, interactive, object-oriented and high-level programming language which is very easy to learn and use. The simplicity, reliability, and easy interfacing that makes Python the most popular programming language in the world. Python is derived from many other languages, including ABC, Modula-3, C, C++, Algol-68, SmallTalk, and UNIX shell and other scripting languages.

Python is a robust and flexible language, which allows you to write the same program with much fewer lines of code than PHP. Python has very clear, concise, and orthogonal syntax that is used in many businesses, government, non-profit organizations, NASA, the New York Stock Exchange, Reddit (Pylon), Facebook (PHP & Python), FriendFeed, Tabblo (Django), SuggestionBox (Django), Bitbucket (Django), Disqus, and Quora.

Python for eCommerce

Most of the developers love to use Python than other programming languages. They have written many applications in Python such as software development, mobile applications, audio or video applications, office applications, console applications, image applications, games, 3D CAD/CAM, network programming, etc.

The professional and experienced developers build the eCommerce websites based on the Python language. Python has many eCommerce solutions which are used to build an excellent and powerful eCommerce website. The most popular and commonly used Python eCommerce solutions are Django, Satchmo, Cartridge, Oscar, Lightning Fast Shop, PloneGetPaid, bda.plone.shop, Easy Shop, etc.

Django is widely used for developing the eCommerce websites with many features such as, integrating with payment methods, supports multi languages, allows different shipping carriers, support for WYSIWYG editor, allows to add a comment and rate about the product, provide built-in tools for SEO, etc.

The Cartridge is a shopping cart application built using the Django framework. It is designed to provide a clean and simple base for developing eCommerce websites. The Cartridge also extends the Mezzanine, which is a powerful, consistent, and flexible content management platform. It is also built using the Django framework. It helps you to easily configure the product options (colors, sizes, etc.), provide hooks for tax/shipping calculations and payment gateways, offer promotional discount codes, PDF invoice generation (for packing slips), etc.

Satchmo is an eCommerce framework built on the Django framework, which is using the technology such as Python and Django 1.2.1. It has many rich features such as supports multiple shipping option (UPS, FedEx, USPS); integrated with many payment gateways (Authorize.net, Trust commerce, Google checkout, PayPal, and many more); multiple product types support (downloadable, subscription, custom configured products); editable customer model, discount codes support; multiple languages support; secure, scalable and robust system; flexibility (Django templating language, configurable URLs & checkout process), etc. Over 122 sites are built based on this Satchmo platform.

The professional developers help you to build and run the best eCommerce site. They can provide Python Development Services at affordable costs and help you to attain the full benefits of Python. Hire the dedicated service provider for your online business.

Wanna improve your customer loyalty using an innovative technique? Do you want to keep in touch with your customers all the time? Are you wishing to increase customer retention and business sales? This article has the answers to all these questions with a single solution; Loyalty Application that helps to meet all your business needs.

Mobile Loyalty App

Most of the people wish to use Smartphone instead of other phones. Smartphones are mobile phones which have computer ability or near computer ability. These phones are not only used for making calls and sending text messages, but they perform a number of other tasks and also used as an effective marketing tool. 73% of Smartphone users are interested in using loyalty apps and getting benefits from loyalty programs on their mobile devices.

A mobile loyalty app helps you to increase your customer loyalty by offering rewards, discounts and deals for them. It builds a strong friendly relationship between you and your customers. It helps you to boost all the customers to do repeat business with you and also purchase more products from your store. That means, it increases the customer retention as well as the product sales.

According to Frederick Reichheld, author of “The Loyalty Effect,” studied a range of industries and found that a 5 percent improvement in customer retention rates yields a 25-100 percent increase in the company’s profits.

Generally, there are different level of loyal customers present in a business. You can easily increase the sales of your business, when you satisfy all your customers. But satisfying and managing the customers, it’s not an easy task. Hence, the mobile developers develop a plenty of mobile apps to fulfil your business needs.

Smartphone app to improve customer loyalty

The best Smartphone app will provide you with the common features that helps to increase customer loyalty:

Offers and Discounts: Based on the customer loyalty, the app will provide reward points, discounts, deals, and offers. This will satisfy all your customers and boost them to increase their loyalty.

Electronic Wallet: Most of the loyal customers wish to visit the website which is providing loyalty program through Smartphone. Your customers can save their reward points through their phone. Without using a bunch of loyalty cards, they can easily use their loyalty points.

Geo Location Alerts: Will sends the location alerts about your branch store to grab your customers towards your store. It pushes the notification alert to your customer that “Your store is nearer to him.” Your customer can view your store location through Google Map.

The excellent app will offer you the best Mobile Loyalty Management feature to manage all your loyal customers in an effective and efficient manner. It manages your customers based on their likes, purchase trends, age, gender, demography and other parameters by generating exclusive offers and deals.

The efficient customer management system increases the customer loyalty and the growth of your business. Adopt a Smartphone loyalty app to enhance your customer retention, traffic, and sales in business.

Online stores have become very popular around the world. Many people now prefer to shop online instead of physically going to a retail store. Did you know that in the United States, no new shopping malls have been constructed since 2006? Brick and mortar companies are all shifting to ecommerce to cater to local and global markets.

But while you have access to a number of products online and you can buy anything from any website, there are still a couple of things that you should not purchase online.

Big Ticket Items

If you are considering buying an expensive product, never buy it without first checking it yourself. This is something that you cannot do online. When it comes to research and price comparisons regarding different products, use the internet by all means, for there are tons of reviews that can help you to make better buying decisions. But when it comes to buying expensive electronics, hardware, smartphones, and tablets etc., it is smart to visit a brick and mortar store to inspect and evaluate the product, before paying for it.

In case the product turns out to be faulty or malfunctioned, you can get it exchanged there are then as opposed to sending it back online which can take days, even weeks, leaving you worried if you are ever going to get it back.

Furniture

Furniture is expensive and should be shopped traditionally instead of clicking and adding it to the shopping cart online, unless you need an item that isn’t available in the country. But if you are spending a lot of money on massage chairs, sofas, or reclining chairs, it is best that you go and try them out first. See if the recliner is working or if the sofa or the mattress is indeed as comfortable as the manufacturers have boasted about it.

Also, due to the fact that furniture is generally very heavy, their shipping costs are high too and you may end up paying more in shipping than the original product which is not a smart thing to do when you can just drive to your nearest store and check out the things yourself. This can save you quite a bit of a hassle.

Prescription drugs

Last but not least, avoid buying prescription medicine from online pharmacies and stores:

  • According to the National Association of Boards of Pharmacy, 97% of websites out of a total of 10,000 evaluated were labeled to be non complaint according to US law and pharmacy standards. 88% of online pharmacies do not ask for a prescription
  • 49% use foreign or non-FDA approved medications
  • 41% have server sites in foreign companies
  • 16% percent do not have secure sites

The Food and Drug Administration along with authorities from over 90 countries participated in seizing over $41 million in non complaint and illegal medicine which were made available through illegal websites.

So, the next time you consider shopping online, make sure that you avoid buying the aforementioned products online.

Do you want to build and run a website which has eye-catching content in it? Joomla is a perfect choice. Joomla is one of the most flexible types of content management systems on the web which is powering more than thousands of websites on the Internet. Popular websites that use Joomla  are Citibank (Financial institution intranet), Harvard University (Educational), MTV Networks Quizilla (Social networking), PlayShakespeare.com (Cultural), The Green Maven (Eco-resources), IHOP (Restaurant chain), Outdoor Photographer (Magazine), Senso Interiors (Furniture design), and many.

Joomla Development Services

Joomla had downloaded more than 30 million times from Joomla.org. Joomla now averages around 1 million downloads every month. There are many companies ready to provide development services at an affordable cost to enhance the performance of the website. With these services, the website owner can easily create, edit, publish, and manage the content on his website. It is also used to design interactive, rich, user-friendly, and dynamic website.

The professional and experienced service provider can offer development services for Joomla based website such as,

  • Joomla website development
  • Joomla template design & development
  • PSD to Joomla integration
  • Joomla custom development
  • Joomla website maintenance
  • Joomla blog development
  • Joomla plugin/extension/component development
  • Joomla eCommerce website development
  • Joomla CMS development
  • Joomla SEO services.

Why to use Joomla?

Joomla is an excellent CMS used by 9% of CMS users, which is easy to install and setup. The system is divided into three types of pages: Sections, Categories, and Articles. It has over 200,000 community users and contributors. Joomla CMS provides the rich, efficient, and professional business website that attracts many customers and increases the traffic of a website. It has also other rich features such as:

  • Joomla supports multiple languages, so that the website owner can provide the services to all the customers in the globe
  • The contact manager helps the users to find the right person and their contact information. It also supports multiple contact forms going to specific individuals as well as groups
  • It helps the users to most popular search items and provides the search statistics to the website owner
  • The media manager is used to manage the media files or folders very easily. It is integrated with the article editor tool to grab the images and other files
  • It supports all important features of a modern website which include galleries, news and even blogging
  • The banner manager is used to set up the banners on the website is very simple and it allows the user to set the impression numbers, special URLs, and more on the website
  • The menu manager allows the users to create as many menus and menu items as they need

Content Management is a great feature of Joomla which allows the admin to organize the content as desired. It allows the users to rate the articles, email them to a friend, or automatically save a PDF (with UTF-8 support for all languages). It also allows the admin to archive the content for safekeeping and hiding it from the website visitors.

With a WYSIWYG editor, the admin can simply create the content and images in an attractive way. It allows to edit, update, and delete the content in a manner that suits the need of the user. The different services of Joomla help you to easily manage the website content. This makes Joomla the most popular CMS.

Many different types of businesses from large to small use loyalty programs to increase sales, customer retention, and acquire new customers in their business. Many consumers enjoy reaping rewards or discounts of staying loyal to their favorite stores and businesses. These loyalty points are given to the customers through plastic or punch cards.

“According to Jupiter Research, approximately 75 percent of consumers have at least one loyalty card.”

Most of the customers don’t want to fill their wallets with plastic loyalty cards. Hence, Mobile Loyalty Program was developed to help customers easily collect and use their loyalty points and rewards via their mobile phones. This type of program helps customers to receive alerts regarding discounts, offers, and reward points.

Advantages of using this program

The 2013 COLLOQUY Loyalty Census shows that total membership in U.S. loyalty marketing programs across all sectors is 2.647 billion, a 26.7 percent increase over the 2.089 billion memberships in 2011. The number of mobile users rapidly increasing, so this type of loyalty program used in many businesses. It gives more advantages to the users and the merchant such as:

  • No more filling wallets with plastic or paper cards
  • Helps to improve customer service by showing customers that their business is valuable and appreciated
  • Builds a strong relationship between customer loyalty, employee loyalty and profitability
  • Simple way to reach thousands of consumers
  • Quickly track customer behavior and store performance
  • Instantly access the best deals and offers
  • Quickly eliminate the need for paper coupons and paper-based deals
  • Automatically receive bonus cash and rewards points

One of the biggest advantages of using this program is, it helps business owners to easily manage all the customers in an effective manner. Managing customers is quite different from managing inventory and is more difficult. Many loyalty programs are available on the internet to increase the sales and customers in the business. The professional and rich loyalty program provides key functionalities to create, execute and manage end-to-end loyalty programs. It allows customers to view their loyalty account details, points, and groups as well as targeted offers. This flexible process inspires more customers.

Easy way to manage customers

Elite Loyalty App (ELA) is the best mobile app for the merchants to easily manage their customers. It is an application that a merchant can use for the web and reach out to the customer’s smart phone. ELA is designed to create targeted marketing campaigns, including coupons, deals, offers and reward points. It has many rich features that helps to easily achieve good productivity in the business.

ELA provides an executive dashboard with data and information that helps merchant to easily track customer activity and store performance. In ELA dashboard, business owner can view customers’ interest to use the loyalty program, graphical representation of coupons and deals that are a hit, and how many times a client (or a group) have used their coupons & deals.

Using ELA, business owners can create customer groups based on their purchase trends, age, gender, demography and other parameters. It provides excellent Customer Loyalty Management in the business. It allows business owners to track about the customer, deals, and coupons via dashboard. Offer a valuable mobile loyalty program to keep your customers happy.

Every business large or small definitely needs to develop a good website to win the competition. Many business owners build their own websites to get in touch with the global client base. Attractive and easy to use website will bring more customers to the website. But, developing websites in an effective way is not an easy task. Hence, plenty of web development companies offer Magento web development at reasonable prices.

Why Magento?

Many online store business owners feel that Magento is a leader in the eCommerce business industry. They trust Magento can offer perfect eCommerce solutions for the online business. More than thousands of eCommerce websites are built based on Magento eCommerce software platform.  It allows business owners to manage and control his own online website look, content and functionality. With Magento the merchant can build and run a successful online store.

The professional and experienced service providers can offer particular and perfect services depending on your business needs. So always hire experienced service provider to attain full benefits of Magento development. The highly skilled and expert Magento developers can offer services such as:

Professional Website: Many attractive themes are available in Magento that enable developers to make more professional and rich websites. This helps to easily attract customers.

Multi-store Development: Magento has many rich features. One of the best features of Magento is, it supports multi-store functionality. That means, it allows the website owner to easily manage all the multiple Magento websites by using the single admin panel.

Payment Gateway: Magento is easily integrated with many payment gateways. The developers can integrate your Magento website with suitable payment gateways based on your business needs and provide secure payment transaction experience to your customers.

Website Visibility: Combine with many social media sites to increase the visibility of your website among millions of social users around the world.

Search Engine Optimization: Magento supports 100% SEO. That means, it helps you to achieve the best rank in popular search engines such as Google, Bing, and Yahoo.

Business Promotion: Magento has many marketings and promotional tools to promote business in an effective way.

Shipping Method: Supports many shipping carriers such as UPS, USPS, FedEx, Australia Post, Canada Post, and many more to offer simple and safe shipping process in the eCommerce store.

How Magento development is used to improve online business

  • Multiple website and store promote your inventory across different domains
  • Develop the website with powerful technical tools where the people from all over the world can easily access and get information about your products and services
  • Provides robust search options for your customers to easily find their desired products from the eCommerce store
  • These services are really flexible and more efficient structure that can provide several customer services to satisfy all your customers

The Magento development services help you to run a successful website without worrying about payment services, shipping process and search engine visibility. The experienced and professional developers provide impressive and elegant websites making for easy customer attraction.

In this article we are going to know how Python web development competes PHP. Plenty of programming languages are available on the Internet. Python is one of the most popular object-oriented dynamic programming language, which was developed by Guido van Rossum in the 1980s. It is easy to learn and use this high level programming language. Python is also a cool and dynamic language which is used in many businesses, governments, non-profit organizations, Google search engine, YouTube, NASA, the New York Stock Exchange, Yahoo!, Facebook, and IBM.

Python can run on all major systems such as Windows, GNU/Linux, Apple Mac OS X, DOS, Amiga, etc. Compared to other programming languages such as C++ and Perl, Python is quite easy to learn. It is the most preferred choice  for solo projects as it  is highly flexible and dynamic. This scripting language promotes faster application development.

Why to use Python?

  • Easily interfaced with C, ObjC, Java, and FORTRAN
  • Python includes modules, classes, exceptions, very high level dynamic data types and dynamic typing
  • Python is better when compared to Lisp, Tcl, Perl, Ruby, C#, Visual Basic, Visual Fox Pro, Scheme or Java
  • It is an excellent language for learning object orientation
  • Portability allows for the same application to run across platforms
  • Python is supported for the Internet Communications Engine (ICE) and many other integration technologies
  • It is packed with rich libraries and many add-on packages to tackle specific tasks
  • It is a high level language which means faster development

Python web development competes PHP

PHP is one of the main competitors to Python’s dominance, but mostly in the web development arena. PHP is easily integrated with web development and can be used right out of the box called ASP. How does Python compete? Well, Python has many web frameworks whose features outperform PHP, so that it would be better to take on huge custom projects with Python and a framework such as Django or Plone instead of PHP. When compared to PHP, Python provides a more flexible base for web development. Python has an extensive arsenal of libraries that are extremely important for any mature language.

  • Python is extremely well documented
  • The design of the Python language is better than the PHP
  • Python encourages good coding skills, its exception and error handling system is much superior to PHP
  • Debugging is easy in Python when compared to PHP
  • A wide range of third-party modules is available for Python.
  • PHP is embedded in the web server, whereas Python web applications can either be embedded in the web server like PHP or run in a separate process
  • Python has very clear, concise, and orthogonal syntax, whereas PHP doesn’t
  • Python is atleast 2 times faster than PHP in performing the mathematical algorithm operations

Apart from the above points, Python has very clear, concise, and orthogonal syntax, whereas PHP has a syntax that is similar to C, lots of curly braces and dollar signs and “->”-s. Python has modules, whereas PHP doesn’t. Hence, Python is a great language which is used in many applications efficiently.